+10%
ROAS
We Have Driven Impact At
Making Your Brand Stand Out in the Digital Realm
Feel like your online courses are just another drop in the vast ocean of e-learning?
In today’s rapidly evolving online education landscape, it’s all too easy for your course offerings to get overlooked. With countless other institutions vying for attention, making your courses resonate with your target learners can feel like a monumental challenge. Moreover, the ever-changing dynamics of digital marketing in the education sector can make it tough to stay current and adapt swiftly.
The solution is to collaborate with a digital marketing agency that comprehends your challenges and knows how to make your online courses shine. Single Grain is that agency. We are seasoned navigators of the digital marketing landscape in online education, adept at amplifying your message and ensuring it reaches the right learners.
Your Success: Our Digital Marketing Mastery
At Single Grain, we excel in crafting bespoke digital marketing campaigns that not only elevate your online education brand but also foster meaningful engagement with your learners. We begin by delving into the essence of your educational platform, understanding its unique needs and objectives. Our goal is to ensure your educational message is not only disseminated but effectively resonates with your target audience, leading to enhanced brand visibility and growth in the e-learning sector.
Subsequently, we concentrate on formulating a comprehensive digital marketing strategy for your online education platform. Harnessing the proficiency of our team, we optimize various digital channels to reach and engage with your learners effectively. We comprehend that every educational platform has its distinct characteristics and hence, our solutions are always tailor-made to align with your specific requirements.
Lastly, we implement and oversee the campaign, employing state-of-the-art tools and thorough analysis, continually fine-tuning the strategy to yield the most favorable results. We uphold transparency, providing exhaustive and regular updates on the performance of your campaigns, assisting you in tracking growth and return on investment in the online education industry.
At Single Grain, our digital marketing agency services for online education include:
- SEO & content marketing
- Social media advertising
- Email marketing & automation
- Conversion rate optimization
- PPC & online ad management
- Influencer marketing
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel debate the future of marketing agencies and the need for value beyond media buying. They share personal stories and agency growth insights, focusing on deeper service value, challenges of media buying agencies, and the evolving landscape of marketing. The discussion also addresses agency value multiples, automation, programmatic SEO, AI, and stakeholding in client businesses. Highlighting the shift towards performance-based models and financial insights from selling an agency with a 35% net margin, the episode provides a comprehensive overview of current marketing agency trends.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What sets your digital marketing agency apart from others?
Our strength lies in our profound comprehension of the online education sector and its digital intricacies. Our squad is an assembly of seasoned professionals, each with a unique expertise in different facets of digital marketing. We shun the generic, instead, we customize our strategies to align with your distinct educational objectives. Being situated in the heart of the tech nexus, we are always in tune with the most recent advancements and digital trends, guaranteeing that we deliver state-of-the-art solutions for our clients in the online education sphere.
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How does digital marketing differ from traditional marketing?
Conventional educational strategies often focus on broad objectives such as enhancing enrollment rates or elevating institutional reputation. However, in the realm of online education, a digital marketing agency’s approach is laser-focused and informed by data. Every resource invested in a digital marketing initiative is designed to achieve particular quantifiable results, like driving traffic to online course platforms, generating interest in specific programs, or transforming potential students into active learners.
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Which are the most effective digital marketing channels?
The success of an online education promotional strategy hinges on your specific learner demographic and institutional objectives. Our team utilizes data and educational sector insights to pinpoint the optimal channels for your institution. Whether it’s social media, content creation, SEO, or email campaigns, we’ll devise a plan that delivers the greatest return on investment and aligns seamlessly with your educational goals.
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How much should I budget for digital marketing services?
When it comes to determining the ideal investment for your online education platform’s digital marketing strategy, there isn’t a universal solution. The scope of your institution, your objectives, and your financial resources all play a crucial role. Our team will collaborate with you to craft a bespoke proposal that delineates the most effective allocation for your digital marketing endeavors. If you’re curious to delve deeper, we invite you to connect with us for a complimentary consultation. We’re committed to your success!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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