+10%
ROAS
We Have Driven Impact At
Making Your Brand Stand Out in the Digital Realm
Feel like your educational institution gets overlooked in the bustling online world?
In today’s fast-paced digital environment, it’s easy for your institution’s message to get lost. With countless other educational voices vying for attention, making your institution resonate with prospective students and parents can be a daunting task. Additionally, the ever-evolving landscape of digital marketing in education can make it challenging to stay current and adapt swiftly.
The solution is to collaborate with a digital marketing agency that understands your unique challenges and knows how to make your institution stand out. Single Grain is that agency. We are expert navigators of the digital marketing terrain in the education sector, adept at amplifying your voice and ensuring it reaches the right ears.
Your Success: Our Digital Marketing Mastery
At Single Grain, we excel in crafting bespoke digital marketing campaigns that elevate your educational institution and foster meaningful engagement. We begin by understanding your institution’s ethos and its unique communication needs. Our goal is to ensure your message not only reaches your target audience – students, parents, and educators – but also resonates with them, leading to increased recognition and growth for your institution.
Next, we concentrate on developing a comprehensive digital marketing strategy for your educational institution. Utilizing our team’s proficient skills, we optimize various channels to effectively reach and engage with your audience. We understand that every educational institution has its own distinct needs and challenges, and therefore, our solutions are always custom-engineered to meet your specific requirements.
Finally, we execute and monitor the campaign, using state-of-the-art tools and in-depth analysis, continually adjusting the strategy to yield the best outcomes. We value transparency, providing thorough and regular updates on campaigns’ performance, helping you track growth and return on investment in the education sector.
At Single Grain, our digital marketing agency services for the education industry include:
- SEO & content marketing
- Social media advertising
- Email marketing & automation
- Conversion rate optimization
- PPC & online ad management
- Influencer marketing
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaborative podcast, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies, value beyond media buying, and the importance of deeper analytical services. They share personal stories, agency growth insights, and the need for agencies to evolve with technology, like programmatic SEO and AI. The conversation also touches on agency valuation, the challenge for SMBs to adopt performance-based models, and Kasim's experience selling his agency with a high net margin.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What sets your digital marketing agency apart from others?
Our strength lies in our profound comprehension of the digital realm, particularly as it applies to the education sector. Our squad comprises seasoned professionals with a wide array of experiences in distinct digital marketing fields. We steer clear of generic strategies, preferring instead to customize our approach to align with your specific educational institution’s requirements. Being situated in a technology hotspot empowers us to keep abreast of the most recent trends and advancements, guaranteeing we deliver state-of-the-art solutions for our academic clients.
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How does digital marketing differ from traditional marketing?
Conventional educational outreach often focuses on broad objectives such as enhancing enrolment rates or elevating institutional reputation. However, when a digital marketing agency is leveraged in the education sector, the approach becomes highly focused and data-informed. Every resource invested in a digital marketing initiative is directed towards achieving precise, quantifiable results, such as driving online course registrations, generating prospective student inquiries, or transforming these prospects into enrolled students.
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Which are the most effective digital marketing channels?
The success of a digital marketing approach is often contingent on your educational institution’s specific audience and objectives. Our team harnesses the power of data and sector-specific insights to pinpoint the most suitable platforms for your educational needs. Whether it’s leveraging social media, creating engaging educational content, optimizing for search engines, or utilizing email marketing, we’ll devise a strategy that yields the highest return on investment and aligns seamlessly with your institution’s goals.
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How much should I budget for digital marketing services?
The appropriate investment for your digital marketing initiatives isn’t a standard figure—it’s a function of your educational institution’s size, objectives, and financial resources. Our team will collaborate with you to craft a tailored proposal that delineates the ideal commitment for your online outreach efforts. If you’re curious to explore this further, we invite you to connect with us for a complimentary consultation. We’re committed to supporting your educational goals!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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