+17%
conversion rate
We Have Driven Impact At
Making Your Brand Stand Out in the Digital Realm
Feel like your e-commerce business gets drowned out in the bustling online marketplace?
In today’s fast-paced e-commerce environment, it’s easy for your brand message to get lost. With countless other online stores vying for attention, making your products stand out and resonate with your target customers can be a daunting task. Additionally, the constantly evolving landscape of digital marketing can make it challenging to stay ahead and adapt swiftly.
The solution is to collaborate with a digital marketing agency that understands your e-commerce struggles and knows how to make your products shine. Single Grain is that agency. We are expert navigators of the digital marketing terrain, adept at amplifying your e-commerce voice and ensuring it reaches the right shoppers.
Your Success: Our Digital Marketing Mastery
At Single Grain, we excel in crafting bespoke digital marketing campaigns that not only elevate your e-commerce brand but also stimulate customer interaction. We begin by delving into the essence of your online store and its distinct needs. Our goal is to ensure your message resonates with your target audience, fostering increased brand visibility and e-commerce growth.
Our next step is to design a robust digital marketing strategy for your e-commerce business. Harnessing the proficiency of our team, we fine-tune various channels to effectively reach and engage your potential customers. We recognize that every e-commerce platform is unique, and hence, our strategies are always meticulously tailored to meet your specific requirements.
Lastly, we implement and oversee the campaign, utilizing state-of-the-art tools and comprehensive analysis, continually refining the strategy to deliver optimal results. We prioritize transparency, offering detailed and regular updates on your campaign’s performance, enabling you to monitor growth and return on investment.
At Single Grain, our digital marketing agency services for e-commerce include:
- SEO & content marketing
- Social media advertising
- Email marketing & automation
- Conversion rate optimization
- PPC & online ad management
- Influencer marketing
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future, emphasizing agencies' need to offer value beyond media buying. They share personal stories, their agencies' growth, and insights into the necessity for more profound analysis and client-focused strategies. The discussion highlights the changing landscape of agency value, the role of automation, programmatic SEO, AI, and the challenges SMBs face with performance-based payment models. Kasim shares his experience of selling his agency, offering financial insights.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What sets your digital marketing agency apart from others?
At the heart of our ethos is a profound comprehension of the online commercial sphere. Our ensemble comprises seasoned professionals from a myriad of e-commerce disciplines. We shun the notion of a universal solution, preferring instead to customize our strategies to align with your distinct e-commerce requirements. Being situated in a technology hotspot empowers us to keep abreast of emerging trends and innovations, guaranteeing we deliver avant-garde solutions to our clientele.
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How does digital marketing differ from traditional marketing?
Conventional marketing strategies often focus on broader objectives such as amplifying sales or enhancing brand recognition. In contrast, the approach taken by a digital marketing agency in the e-commerce sector is laser-focused and backed by robust data analysis. Each cent invested in such a digital marketing initiative is purposefully directed towards realizing precise, quantifiable results. These could range from augmenting website visits, fostering lead generation, or transforming potential prospects into loyal customers.
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Which are the most effective digital marketing channels?
The success of an e-commerce marketing strategy is largely determined by your customer base and business objectives. Our team utilizes data and sector-specific knowledge to pinpoint the most effective platforms for your online retail business. Whether it’s social media engagement, content creation, search engine optimization, or email campaigns, we’re committed to designing a plan that maximizes your return on investment and aligns seamlessly with your business goals.
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How much should I budget for digital marketing services?
When it comes to determining the ideal investment for your e-commerce venture’s digital visibility, there isn’t a universal solution. The scale of your business, your aspirations, and your financial capacity all play a significant role. Our team is committed to collaborating with you to devise a tailored proposal, outlining the most effective allocation for your digital marketing initiatives. Keen to explore further? Don’t hesitate to connect with us for a complimentary consultation. We’re at your service!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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