+403%
traffic
We Have Driven Impact At
Making Your Brand Stand Out in the Digital Realm
Feel like your SaaS solution gets drowned out in the noisy online world?
In today’s fast-paced digital environment, it’s easy for your software’s unique selling points to get lost. With a thousand other SaaS providers vying for attention, cutting through the noise and resonating with your target audience can be a herculean task. Additionally, the constantly evolving landscape of digital marketing can make it challenging to stay ahead and adapt quickly.
The solution is to work with a digital marketing agency that understands your pain points and knows how to make your SaaS solution stand out. Single Grain is that agency. We are expert navigators of the digital marketing terrain, skilled in amplifying your voice and ensuring it reaches the right ears in the crowded SaaS marketplace.
Your Success: Our Digital Marketing Mastery
Single Grain, a digital marketing agency, excels in crafting bespoke digital marketing campaigns that amplify your SaaS brand and foster user engagement. We begin by delving into your software’s unique features and the specific needs of your customer base. Our goal is to ensure your software’s value proposition is not only communicated but effectively resonates with your target market, leading to increased brand visibility and user growth.
Next, we concentrate on developing a comprehensive digital marketing strategy for your SaaS product. Utilizing our team’s proficiency, we optimize various channels to reach and engage with your potential users effectively. We understand that every SaaS business has its unique challenges and opportunities, and therefore, our strategies are always custom-built to address your specific needs.
Finally, we implement and monitor the campaign, using advanced tools and in-depth analysis, continually fine-tuning the strategy to yield the best results. We value transparency, providing thorough and regular updates on campaigns’ performance, helping you track user growth and ROI in the SaaS landscape.
At Single Grain, our digital marketing agency services for SaaS include:
- SEO & content marketing
- Social media advertising
- Email marketing & automation
- Conversion rate optimization
- PPC & online ad management
- Influencer marketing
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaborative podcast, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future, agency value beyond media buying, their experiences, and agency growth. They emphasize the need for deeper value services, the challenges of media buying agencies, the evolution of agency valuations, and automation's impact. The conversation includes perspectives on agencies taking stakes in businesses, SMB service provision challenges, and performance-based models. Kasim shares his experience selling his agency, highlighting financial insights.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What sets your digital marketing agency apart from others?
As a team deeply rooted in the SaaS landscape, we take immense pride in our comprehensive grasp of digital intricacies. Our squad is a blend of seasoned professionals, each bringing a wealth of experience in different facets of digital marketing. We shun the concept of a universal strategy, choosing instead to customize our approach to align with your distinct business requirements. Our strategic positioning in the heart of the tech epicenter empowers us to keep our fingers on the pulse of emerging trends and technologies, guaranteeing that we deliver avant-garde solutions to our clientele.
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How does digital marketing differ from traditional marketing?
Conventional marketing often pursues broad objectives such as enhancing product adoption or elevating brand visibility. However, in the SaaS industry, digital marketing is laser-focused and steered by data. Each investment in a digital marketing initiative is meticulously directed towards achieving quantifiable results, like escalating website visits, cultivating potential user leads, or transforming these leads into active software subscribers.
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Which are the most effective digital marketing channels?
The potency of a digital promotion avenue is primarily influenced by your user base and corporate objectives. As a digital marketing agency specializing in the SaaS sector, our squad utilizes analytics and sector-specific intelligence to pinpoint the most suitable platforms for your enterprise. Be it social networking, content propagation, search engine optimization, or electronic mail promotion, we’re committed to devising a plan that yields the greatest return on investment and harmonizes with your company’s ambitions.
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How much should I budget for digital marketing services?
There isn’t a universal solution to this query because it’s significantly influenced by your SaaS company’s scale, objectives, and financial plan. Our team is committed to collaborating with you to create a tailored strategy that highlights the ideal commitment for your digital engagement initiatives. If you’re keen to delve deeper, don’t hesitate to connect for a complimentary discussion. We’re at your service!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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