+17%
conversion rate
We Have Driven Impact At
Enhancing Your Brand's Visibility in Santa Barbara's Digital Landscape
Struggling to make your brand’s voice heard amidst the Santa Barbara digital buzz?
In the dynamic online sphere of Santa Barbara, it’s all too common for your brand’s message to become just another whisper in the wind. Amidst a sea of competitors clamoring for the spotlight, achieving a distinct presence that truly engages your intended audience can seem like an insurmountable challenge. Moreover, keeping pace with the ever-evolving digital marketing trends requires agility and informed strategy.
That’s where Single Grain steps in. As a digital marketing agency that’s intimately familiar with the challenges you face, we excel in elevating your brand above the fray. Our expertise lies in crafting strategies that not only amplify your message but also ensure it resonates with the Santa Barbara community you’re targeting.
Thrive in Santa Barbara: Your Digital Marketing Edge with Single Grain
At Single Grain, we excel in crafting bespoke digital marketing strategies that elevate your brand’s presence and drive engagement in Santa Barbara. Our process begins with a deep dive into your brand’s essence and its distinctive needs. We’re committed to ensuring that your message resonates with your audience, bolstering brand recognition and fostering growth within the local market.
Our next step is to develop an all-encompassing digital marketing plan. With our team’s proficiency, we fine-tune a variety of channels to connect with and captivate your Santa Barbara audience. Recognizing the uniqueness of each business, we tailor our strategies to align perfectly with your specific objectives.
Upon strategy implementation, we meticulously track and refine the campaign, employing state-of-the-art tools and comprehensive analytics to secure optimal results. We prioritize clear communication, offering detailed, consistent reports on your campaign’s progress, enabling you to monitor growth and return on investment.
Single Grain’s suite of digital marketing services in Santa Barbara includes:
- Search Engine Optimization (SEO) & content marketing
- Targeted social media advertising
- Email marketing strategies & automation
- Conversion rate optimization for local businesses
- Pay-Per-Click (PPC) & online advertising management
- Localized influencer marketing
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future, agency value beyond media buying, and personal anecdotes. The focus is on agencies' need for deeper value services, the challenges of media buying agencies, and the evolving landscape. They debate agency value multiples, automation advantages, the idea of agencies having a stake in client businesses, servicing SMBs, and transitioning to performance-based models. Kasim shares insights from selling his agency with a 35% net margin.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What advantages does a digital marketing agency in Santa Barbara offer?
Nestled in a hub of creativity and innovation, a Santa Barbara digital marketing agency brings a unique coastal perspective to your brand’s online presence. With a blend of cutting-edge strategies and localized insight, we craft campaigns that resonate with both your community and global audience, ensuring your voice stands out in a bustling digital landscape.
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How does a Santa Barbara digital marketing agency understand local business needs?
As locals ourselves, we’re intimately familiar with the Santa Barbara market. We blend this knowledge with our digital expertise to tailor marketing efforts that capture the essence of your brand and speak directly to your hometown audience, while also scaling to reach customers beyond our shores. This dual approach maximizes your impact both locally and worldwide.
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Can a digital marketing agency in Santa Barbara help my business compete nationally?
Absolutely! While we have our roots in Santa Barbara, our digital reach knows no bounds. We employ state-of-the-art tools and strategies to elevate your brand on a national scale, leveraging the power of SEO, content marketing, and social media to ensure your message resonates with a broader audience while maintaining the authentic charm of your local business.
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What services can I expect from a digital marketing agency in Santa Barbara?
We’re a one-stop shop for all things digital. From SEO and PPC to content creation and social media management, we provide a comprehensive suite of services. Our approach is holistic; we’re not just about clicks and likes, but about driving meaningful engagement and conversion that contributes to your bottom line. Let us help you navigate the digital currents and sail towards success.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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