+403%
traffic
We Have Driven Impact At
Making Your Brand Stand Out in the Digital Realm
Does your brand feel like it’s getting lost in the vast digital sea?
In the dynamic and fast-paced world of online marketing, it’s all too easy for your brand’s message to be swept away. Amidst the clamor of countless voices vying for attention, making your brand resonate with your target audience can feel like a monumental challenge. Moreover, the ever-evolving landscape of digital marketing, especially in a vibrant city like San Diego, can make it tough to stay current and adapt swiftly.
The key is to collaborate with a digital marketing agency that not only comprehends your challenges but also knows how to make your brand shine. Single Grain is that agency. We are seasoned navigators of the digital marketing maze, adept at amplifying your brand’s voice and ensuring it reaches the right audience, even in the bustling digital scene of San Diego.
Your Success: Our Digital Marketing Mastery
At Single Grain, we’re a San Diego-based digital marketing agency that crafts bespoke campaigns to elevate your brand and stimulate engagement. We begin by immersing ourselves in your brand and its distinct needs. Our goal is to ensure your message doesn’t just reach your target market, but resonates with them, fostering brand recognition and growth.
Our next step is to design a robust digital marketing strategy. Harnessing the expertise of our team, we fine-tune various channels to effectively reach and engage your audience. We recognize that every business is unique, and as such, our solutions are always meticulously tailored to meet your specific requirements.
Lastly, we implement and oversee the campaign, utilizing state-of-the-art tools and comprehensive analysis, continually refining the strategy for optimal results. We prioritize transparency, offering detailed and regular updates on your campaign’s performance, enabling you to monitor growth and ROI.
Our digital marketing agency services at Single Grain, nestled in the heart of San Diego, include:
- SEO & content marketing
- Social media advertising
- Email marketing & automation
- Conversion rate optimization
- PPC & online ad management
- Influencer marketing
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing agency futures, challenges, and value beyond media buying. They share personal stories, agency growth, and insights into agency service evolution. The conversation focuses on the necessity for agencies to deliver deeper value, tackle media buying challenges, and adapt to changing agency values and automation. They explore agency stakeholding, SMB service challenges, and performance-based models, concluding with Aslam's experience on achieving a 35% net margin in agency sale.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What sets your digital marketing agency apart from others?
Our strength lies in our profound comprehension of the digital realm, a testament to our team’s collective expertise in diverse digital marketing disciplines. We’re not proponents of a generic approach; rather, we believe in crafting strategies that align with your distinctive business requirements. Being nestled in the heart of San Diego, a vibrant tech hub, empowers us to keep our fingers on the pulse of emerging trends and technologies. This strategic positioning enables us to consistently deliver avant-garde solutions to our clients.
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How does digital marketing differ from traditional marketing?
In the realm of traditional marketing, broad objectives such as amplifying sales or enhancing brand recognition are often the focus. However, in the vibrant digital marketing landscape of San Diego, a more precise, data-informed approach is adopted. Each dollar invested in a digital marketing campaign here is meticulously directed towards achieving quantifiable results. Whether it’s propelling traffic to your website, cultivating potential leads, or transforming these prospects into loyal customers, every move is calculated and purposeful.
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Which are the most effective digital marketing channels?
When it comes to digital marketing success, understanding your audience and defining clear business objectives are key. Here in San Diego, our team harnesses the power of data and leverages industry-specific insights to pinpoint the most effective platforms for your enterprise. Be it social media engagement, content marketing, SEO optimization, or email marketing campaigns, we’re committed to designing a strategy that maximizes your ROI and aligns seamlessly with your business goals.
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How much should I budget for digital marketing services?
When it comes to pinpointing the ideal investment for your digital marketing endeavors, there isn’t a universal solution. This is because factors such as the scale of your business, your objectives, and your financial capacity play significant roles. As a digital marketing agency based in San Diego, we’re committed to collaborating with you to craft a tailored proposal that encapsulates the most beneficial investment for your specific needs. If you’re intrigued and want to delve deeper, we warmly invite you to connect with us for a complimentary consultation. We’re at your service!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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