+403%
traffic
We Have Driven Impact At
Making Your Brand Stand Out in the Digital Realm
Does your brand feel like it’s getting lost in the vast digital landscape?
In the dynamic and fast-paced world of online marketing, especially in a vibrant place like California, it’s all too easy for your brand’s message to be drowned out. With countless other voices clamoring for attention, making your brand resonate with your target audience can feel like a monumental challenge. Moreover, the ever-evolving nature of digital marketing can make it tough to stay current and adapt swiftly.
The key is to collaborate with a digital marketing agency that not only comprehends your challenges but also knows how to make your brand shine. Single Grain is that agency. We are seasoned navigators of the digital marketing terrain, adept at amplifying your voice and ensuring it reaches the right audience, even in the bustling Californian market.
Your Success: Our Digital Marketing Mastery
At Single Grain, we’re a California-based digital marketing agency that crafts bespoke campaigns to elevate your brand and stimulate engagement. We begin by immersing ourselves in your brand and its distinct needs. Our goal is to ensure your message doesn’t just reach your target market, but resonates with them, fostering brand recognition and growth within the Golden State and beyond.
Our next step is to devise a robust digital marketing strategy. Harnessing the expertise of our team, we fine-tune various channels to effectively reach and engage your audience. We recognize that every business is unique, especially here in California, and as such, our solutions are always meticulously tailored to meet your specific needs.
Lastly, we implement and oversee the campaign, utilizing state-of-the-art tools and comprehensive analysis, continually refining the strategy to deliver optimal results. We prioritize transparency, offering detailed and regular updates on your campaign’s performance, enabling you to monitor growth and ROI.
Our digital marketing agency services at Single Grain include:
- SEO & content marketing
- Social media advertising
- Email marketing & automation
- Conversion rate optimization
- PPC & online ad management
- Influencer marketing
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel from Perpetual Traffic and Marketing School podcasts discuss marketing's future, agencies' value beyond media buying, and personal experiences. They emphasize the necessity for agencies to offer deeper value, tackle media buying challenges, and explore agency valuation and automation's impact. The conversation touches on the benefits of agencies investing in client businesses, the struggle of SMBs with performance-based models, and concludes with Aslam's agency sale insights.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What sets your digital marketing agency apart from others?
Our team, nestled in the heart of California, is a collective of seasoned professionals with a rich tapestry of experiences in different digital marketing arenas. We believe in the power of tailored solutions, recognizing that every business has its own unique set of challenges and opportunities. Rather than adopting a generic approach, we meticulously craft our strategies to align with your specific business objectives. Being located in this vibrant tech epicenter empowers us to stay abreast of the latest digital trends and technologies, equipping us to deliver innovative and effective solutions for our clients.
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How does digital marketing differ from traditional marketing?
In the realm of conventional marketing, broad objectives such as elevating sales or enhancing brand recognition are often the focus. However, the landscape shifts when we delve into the world of digital marketing, especially in a dynamic market like California. This sphere is characterized by its precision and reliance on data. Each dollar invested in a digital marketing initiative is meticulously directed towards attaining quantifiable results. These could range from amplifying website visits, fostering lead generation, to transforming potential prospects into loyal customers.
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Which are the most effective digital marketing channels?
Success in digital marketing is largely contingent on understanding your unique audience and business aspirations. Here in California, our team utilizes a data-driven approach, coupled with deep industry knowledge, to pinpoint the most effective platforms for your enterprise. Whether it’s harnessing the power of social media, creating compelling content, optimizing for search engines, or leveraging the reach of email marketing, we’re committed to devising a strategy that delivers unparalleled ROI and seamlessly aligns with your business goals.
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How much should I budget for digital marketing services?
Recognizing that every business is unique, especially here in the dynamic landscape of California, we don’t believe in a one-size-fits-all approach. Instead, we focus on understanding your specific needs, objectives, and budget. With this information, we craft a tailored proposal to maximize your digital marketing investment. Curious about how we can help your business thrive? Don’t hesitate to connect with us for a complimentary consultation. We’re committed to your success!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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