Are your promotional efforts failing to translate into the expected return on guest bookings? Is your media buying strategy in desperate need of a revamp? Don’t worry, you’re not alone. Many hotels just like yours struggle with ineffective media investments and low guest engagement rates.
Finding a tailor-made media buying strategy can dramatically reinvent your promotional strategy, driving enhanced hotel performance and guest engagement. With the right media buying agency by your side, your hotel will successfully traverse the complex media landscape, ensuring your promotional campaigns reach the right guests at the right time – and in the right place.
Single Grain is a specialized media buying agency that thrives in designing cost-effective and ROI-driven media strategies, putting your promotions where they’ll make the most impact. Our team of media buying experts is dedicated to offering results-oriented solutions that match your hotel’s unique requirements.
At Single Grain, we are dedicated to ensuring the success of your media buying campaigns in the competitive hotel industry. Our strategy is centered around understanding your guests, evaluating your unique hospitality needs, and then crafting a media buying strategy that creatively encapsulates your hotel’s unique charm and services.
With our data-driven approach, we provide insights into the type of media that resonates most with your potential guests, pinpointing the right timing and platforms. We use this information to deliver an optimized media plan that ensures maximum ROI. With our constant monitoring and optimization efforts, we fine-tune your campaigns, making adjustments as required to keep your hotel at the forefront of potential guests’ minds.
We focus on delivering results, assist in maximizing your ad spend, ensuring your message reaches the intended demographic of travelers, thereby driving bookings and skyrocketing your hotel’s visibility.
Single Grain’s media buying services for the hotel industry include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
As a hotelier, you understand the importance of reaching the right audience at the right time. This is where the expertise of a media buying agency comes into play. These agencies are proficient in acquiring, negotiating, and strategizing advertising space across a multitude of media channels. Their proficiency enables them to obtain premium ad placements at the most cost-effective prices. While other marketing agencies might provide a wide array of services, a media buying agency’s sole focus is to ensure your hotel’s message reaches the intended audience, in the most suitable location, at the most opportune moment. Our team’s comprehensive knowledge of the media landscape, coupled with our strong relationships with media outlets, provides us with a competitive edge to deliver the best possible results for your hotel.
Classic promotional methods in the hotel industry could encompass various initiatives such as crafting engaging content, optimizing for search engines, or managing social media platforms. However, media buying stands apart, focusing on the calculated procurement of advertising slots where your potential guests are most likely to interact. This is a niche expertise, demanding comprehensive market analysis, adept negotiation, and a profound grasp of media dynamics. Our commitment as a media buying agency serving the hotel industry is to amplify your return on investment by guaranteeing your advertisements connect with your intended audience in the most resonant manner.
The optimal avenues for media procurement are contingent on your hotel’s distinct goals and guest demographics. Our team employs a diverse array of media, from conventional channels like television, radio, and print, to digital platforms such as social media, search engines, and websites. Every campaign we design is bespoke, and we harness our comprehensive knowledge of the hospitality industry and data-informed perspectives to pinpoint the most fruitful channels for your hotel. Bear in mind, the goal isn’t omnipresence; it’s about making a mark where your potential guests are.
The financial commitment for partnering with a media buying agency can fluctuate significantly based on the scale of your hotel, your aspirations, and the competitive hospitality market. It’s not a case of one blueprint fitting all scenarios. Nevertheless, we’re committed to devising a personalized approach that harmonizes with your fiscal resources while generating a meaningful return on investment. Our goal is to ensure your outlay in media buying is strategically directed towards accomplishing your unique hotel objectives. Curious about how this could work for you? We invite you to connect with us for a complimentary discussion on how we can amplify your hotel’s visibility.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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