+193%
sign-ups
We Have Driven Impact At
Is Your Media Buying Strategy Missing the Mark?
Are your advertising investments not yielding the anticipated return on investment (ROI) in the fast-paced FinTech landscape? Is your media buying strategy in dire need of a refresh? Don’t fret, you’re not alone. Many FinTech firms just like yours grapple with ineffective media investments and low engagement rates.
Discovering a bespoke media buying strategy can dramatically revolutionize your advertising approach, propelling enhanced business performance and customer engagement in the FinTech sector. With the right media buying agency at your helm, your firm will successfully navigate the intricate media terrain, ensuring your ad campaigns reach the right audience at the right time – and in the right place.
Single Grain is a specialized media buying agency that excels in crafting cost-effective and ROI-driven media strategies, positioning your ads where they’ll make the most impact in the FinTech world. Our team of media buying maestros is committed to delivering results-oriented solutions that align with your brand’s unique requirements in the FinTech industry.
Your Success is Our Mission
Single Grain, a seasoned media buying agency, is dedicated to ensuring the success of your FinTech media buying campaigns. Our strategy is built around understanding your tech-savvy audience, evaluating your unique financial technology needs, and then crafting a media buying strategy that innovatively encapsulates your brand’s message.
With our data-driven approach, we provide insights into the type of media that resonates most with your FinTech audience, pinpointing the right timing and platform. We use this information to deliver an optimized media plan that ensures maximum ROI. With our constant monitoring and optimization efforts, we fine-tune your campaigns, making adjustments as required to keep your brand at the forefront of the FinTech industry.
We focus on delivering results, assist in maximizing your ad spend, ensuring your message reaches the intended demographic in the FinTech space, thereby driving conversions and skyrocketing your brand visibility.
Single Grain’s media buying services for the FinTech industry include:
- Comprehensive media planning
- Competitive market analysis
- Negotiations and media buying
- Campaign performance tracking
- Continuous campaign optimization
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
Spend and Leads Increased While Earning a More Efficient CPA
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
300% Increase in BOFU ROAS after switching to programmatic
-
454% Growth in Google Ads Revenue After Account Restructure.
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
Increases Post Engagement Rate by 400% with Single Grain
-
Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
-
What makes a media buying agency unique from other marketing agencies?
In the FinTech industry, media buying agencies are experts in procuring, bargaining, and planning advertising real estate across diverse media channels. Their proficiency enables them to attain prime advertising spots at the most economical prices. Unlike other marketing agencies that provide a wide array of services, a media buying agency in the FinTech sector concentrates exclusively on ensuring your message reaches the appropriate audience, in the most suitable location, at the most opportune moment. Our team’s profound comprehension of the media terrain and robust connections with media platforms equip us with the competitive edge to yield the best outcomes for your business.
-
How is media buying different from typical marketing strategies?
Classic financial marketing tactics may encompass diverse initiatives such as content development, search engine optimization, or social media oversight. However, media purchasing presents a unique approach, concentrating on the tactical acquisition of advertising slots where your target market is most inclined to interact. This is a niche expertise demanding comprehensive market analysis, bargaining prowess, and a profound grasp of media patterns. As a FinTech firm, our primary objective is to amplify your investment returns by guaranteeing your promotional materials connect with your intended audience in the most resonating manner.
-
What are the best channels for media buying?
Identifying the optimal channels for media procurement hinges on your unique FinTech objectives and your intended audience. Our squad harnesses a variety of media, from classic avenues such as television, radio, and print, to contemporary digital platforms like social media, search engines, and websites. Each campaign is distinct, and we employ our vast industry acumen and analytics-based findings to cherry-pick the most potent channels for your FinTech enterprise. Bear in mind, the goal isn’t omnipresence; it’s about making a mark where your audience resides.
-
What budget should I set aside for effective media buying?
The financial commitment for media buying, particularly in the dynamic FinTech sector, can fluctuate significantly based on your enterprise’s scale, objectives, and the competitive environment. It’s not a matter of one solution fits all. Nevertheless, we’re committed to devising a tailored strategy that harmonizes with your fiscal capacity while yielding a significant return on investment. Our focus is to ensure your media buying expenditure is strategically directed towards accomplishing your unique business goals. Intrigued about learning more? We invite you to connect with us for a complimentary consultation on how we can help amplify your brand’s visibility.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
Explore More on This Topic
Best Programmatic Advertising Agency: Top 6 Choices for 2023
Updated July 2023. Programmatic ads are one of the most cost-effective, customizable and data-driven methods of buying paid media. To get the most out of your ad spend, it’s wise…
Full Article
Best Programmatic Advertising Case Studies for Exceptional ROAS
Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology…
Full Article
5 Crypto Marketing Agencies that Maximize ROI for Crypto Projects
Updated December 2023. Blockchain and crypto startups have exploded, and distributed ledger technology remains one of the hottest trends in e-commerce, business, finance and other industries. Thus, the crypto marketing…
Full Article
