+400%
engagement
We Have Driven Impact At
Is Your Media Buying Strategy Missing the Mark?
Are your advertising investments not yielding the desired return on investment (ROI)? Is your media buying strategy in dire need of a makeover? Don’t fret, you’re not alone. Many consumer-focused businesses like yours grapple with ineffective media investments and low customer engagement rates.
Discovering a bespoke media buying strategy can dramatically transform your advertising approach, propelling improved business performance and consumer engagement. With the right media buying agency in your corner, your consumer business will adeptly navigate the intricate media landscape, ensuring your ad campaigns connect with the right consumers at the right moment – and in the right context.
Single Grain is a specialized media buying agency that excels in crafting cost-efficient and ROI-focused media strategies, positioning your ads where they’ll resonate most with consumers. Our team of media buying maestros is committed to delivering results-driven solutions that align with your brand’s unique consumer-centric needs.
Your Success is Our Mission
Single Grain, a seasoned media buying agency, is dedicated to ensuring the triumph of your consumer-focused media buying campaigns. Our strategy is rooted in comprehending your consumer base, evaluating your distinct business requirements, and then crafting a media buying strategy that imaginatively encapsulates your brand’s message.
Through our data-driven methodology, we offer insights into the type of media that strikes a chord with your consumers, pinpointing the perfect timing and platform. We utilize this information to deliver a finely-tuned media plan that guarantees maximum ROI. With our relentless monitoring and optimization efforts, we refine your campaigns, making necessary adjustments to keep your consumer goods brand in the spotlight.
We concentrate on delivering results, aiding in maximizing your ad spend, ensuring your message reaches the right consumer demographic, thereby driving conversions and propelling your brand visibility.
Single Grain’s media buying services for the consumer industry include:
- Comprehensive media planning
- Competitive market analysis
- Negotiations and media buying
- Campaign performance tracking
- Continuous campaign optimization
Featured Case Study: Harris Teeter
Maximizing Social Media Visibility and Engagement
Objectives
Harris Teeter aimed to enhance its online presence and social media visibility, reinforcing its role as a community-focused grocery store.
Challenges
Operating in an industry known for slim profit margins, Harris Teeter faced the challenge of efficiently gaining market share without significant financial leeway, especially given the localized nature of grocery shopping and constant consumer price sensitivity.
Process
Single Grain executed rigorous testing on Facebook to identify the optimal mix of ad creatives, targeting segments, and placements. Following the growth of the social media fan base, the focus shifted towards increasing post engagement rates through behavioral targeting, geographic ad targeting, and leveraging optimized cost per mille (oCPM) bidding for ad spend efficiency.
Results
The campaign successfully drove 15,000 people into stores during a single campaign, doubled Facebook reach within six months, and monetized the new fan base effectively. A notable holiday coupon campaign resulted in over 25,000 conversions, and post engagement rates surged by 400%.
Learnings
This case illustrates the power of targeted social media advertising and engagement strategies in driving in-store traffic and online interaction, highlighting the importance of continuous ad optimization and community engagement in maximizing ROI.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What makes a media buying agency unique from other marketing agencies?
Electronics
As a company operating in the consumer electronics sector, you’re no stranger to the challenge of getting your product noticed in a saturated market. This is where the expertise of a media buying agency comes into play. Our role is to strategically purchase, negotiate, and plan advertising space across a diverse range of media platforms. This specialization enables us to secure prime advertising spots at the most economical rates. While some marketing agencies may provide a wide array of services, our sole focus is on ensuring your product reaches the ideal audience, in the most suitable location, at the perfect moment. Our team’s profound comprehension of the media landscape, coupled with our robust relationships with media outlets, gives us the edge to deliver the best possible outcomes for your consumer electronics business.
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How is media buying different from typical marketing strategies?
Electronics
Conventional promotional tactics may encompass diverse activities such as crafting engaging content, optimizing for search engines, or managing social media platforms. However, media buying stands apart as it involves the tactical acquisition of advertising slots that are most likely to resonate with your target consumers. This unique expertise demands comprehensive market analysis, adept negotiation skills, and a profound grasp of evolving media patterns. As a media buying agency in the consumer electronics industry, our primary objective is to amplify your investment returns by guaranteeing that your advertisements connect with your intended audience in the most effective manner.
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What are the best channels for media buying?
Electronics
Identifying the optimal platforms for media purchasing hinges on your distinct consumer electronics business goals and the demographics you aim to reach. Our squad taps into a diverse array of media, spanning from conventional outlets such as TV, radio, and print, to digital landscapes encompassing social media, search engines, and websites. Every campaign carries its own uniqueness, and we harness our profound industry acumen and analytics-backed discernment to cherry-pick the most potent platforms for your enterprise. Bear in mind, the goal isn’t omnipresence; it’s about making a mark where your audience congregates.
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What budget should I set aside for effective media buying?
The investment required for a media buying strategy can fluctuate considerably, influenced by factors such as your brand’s scale, aspirations, and the consumer market’s competitive dynamics. It’s not a universal formula that can be applied across the board. As a media buying agency, we’re committed to crafting a bespoke plan that harmonizes with your financial capacity while delivering a significant return on investment. Our focus is to ensure your resources allocated for media buying are strategically directed towards accomplishing your unique consumer-oriented objectives. Curious about how this could work for your brand? We invite you to connect with us for a complimentary discussion on how we can help amplify your brand’s resonance within the consumer industry.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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