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We Have Driven Impact At
Is Your Media Buying Strategy Missing the Mark?
Are your advertising investments in the crypto market not yielding the expected return on investment (ROI)? Is your media buying strategy in need of a blockchain-level upgrade? Don’t worry, you’re not alone. Many crypto businesses just like yours grapple with ineffective media investments and low engagement rates.
Discovering a tailor-made media buying strategy can dramatically reinvent your advertising approach, driving enhanced business performance and customer engagement in the crypto sphere. With the right media buying agency by your side, your business will successfully navigate the intricate crypto media landscape, ensuring your ad campaigns reach the right audience at the right time – and in the right digital space.
Single Grain is a specialized media buying agency that excels in designing cost-effective and ROI-driven media strategies for the crypto industry, placing your ads where they’ll make the most impact. Our team of media buying experts is dedicated to offering results-oriented solutions that match your crypto brand’s unique requirements.
Your Success is Our Mission
Single Grain, a seasoned media buying agency, is dedicated to ensuring the success of your cryptocurrency-focused media buying campaigns. Our strategy is built around understanding your crypto-savvy audience, assessing your unique blockchain business needs, and then crafting a media buying strategy that creatively encapsulates your brand’s message in the dynamic world of digital currencies.
With our data-driven approach, we provide insights into the type of media that resonates most with your crypto-enthusiast audience, identifying the right timing and venue in this fast-paced industry. We use this information to deliver an optimized media plan that ensures maximum ROI in the volatile crypto market. With our constant monitoring and optimization efforts, we fine-tune your campaigns, making adjustments as required to keep your brand at the forefront of the crypto conversation.
We focus on delivering results, assist in maximizing your ad spend in the crypto space, ensuring your message reaches the intended demographic of crypto investors and enthusiasts, thereby driving conversions and skyrocketing your brand visibility in the blockchain industry.
Single Grain’s media buying services for the crypto industry include:
- Comprehensive media planning
- Competitive market analysis in the crypto space
- Negotiations and media buying for crypto-focused campaigns
- Campaign performance tracking in the crypto market
- Continuous campaign optimization for crypto brands
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What makes a media buying agency unique from other marketing agencies?
As a key player in the crypto industry, we understand the unique challenges of securing optimal advertising space across diverse media platforms. Our team excels in purchasing, strategizing, and negotiating premium ad placements at competitive rates. Unlike other marketing agencies that offer a wide array of services, our focus is solely on ensuring your message reaches the right audience, in the right context, at the most opportune moment. Our profound comprehension of the media landscape, coupled with our robust relationships with media outlets, equips us with the edge to deliver the best possible outcomes for your crypto business.
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How is media buying different from typical marketing strategies?
Conventional promotional methods in the crypto industry could encompass a broad spectrum of initiatives such as crafting compelling content, optimizing for search engines, or managing social media platforms. However, media buying stands apart, focusing on the tactical acquisition of advertising real estate where your target demographic is most likely to interact. This is a niche expertise that necessitates comprehensive market analysis, adept negotiation, and a profound comprehension of evolving media patterns. As a media buying agency, our commitment is to amplify your return on investment by guaranteeing your advertisements connect with your intended audience in the most resonant manner.
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What are the best channels for media buying?
The optimal platforms for media procurement are contingent on your unique crypto business goals and intended audience. Our team harnesses a plethora of media, from conventional outlets such as television, radio, and print, to digital arenas encompassing social media, search engines, and websites. Each campaign is distinct, and we utilize our comprehensive knowledge of the crypto industry and data-informed perspectives to pinpoint the most impactful platforms for your business. Bear in mind, the key isn’t omnipresence; it’s about engaging your audience where they are most active.
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What budget should I set aside for effective media buying?
The allocation for media buying in the crypto industry can fluctuate significantly, influenced by factors such as your enterprise’s scale, objectives, and the competitive crypto market dynamics. It’s not a scenario where a single strategy fits all. Nevertheless, we’re committed to crafting a personalized approach that harmonizes with your financial capacity, while yielding a significant return on investment. Our objective is to ensure your media buying expenditure is strategically directed towards accomplishing your distinct business goals within the crypto sphere. Curious about how this can work for you? Don’t hesitate to connect with us for a complimentary consultation on how we can amplify your brand’s visibility.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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