+193%
sign-ups
We Have Driven Impact At
Is Your Media Buying Strategy Missing the Mark?
Are your blockchain advertising investments failing to translate into the expected return on investment (ROI)? Is your media buying strategy in desperate need of a revamp within the blockchain industry? Don’t worry, you’re not alone. Many businesses just like yours struggle with ineffective media investments and low engagement rates in this complex and rapidly evolving field.
Finding a tailor-made media buying strategy can dramatically reinvent your blockchain advertising strategy, driving enhanced business performance and customer engagement. With the right media buying agency by your side, your business will successfully traverse the complex blockchain media landscape, ensuring your ad campaigns reach the right audience at the right time – and in the right place.
Single Grain is a specialized media buying agency that thrives in designing cost-effective and ROI-driven media strategies within the blockchain sector, putting your ads where they’ll make the most impact. Our team of media buying experts is dedicated to offering results-oriented solutions that match your brand’s unique requirements in the blockchain industry.
Your Success is Our Mission
Single Grain, a seasoned media buying agency, is dedicated to ensuring the success of your blockchain-focused media buying campaigns. Our strategy is built around understanding your tech-savvy audience, assessing your unique blockchain business needs, and then crafting a media buying strategy that creatively encapsulates your brand’s message in the context of this revolutionary technology.
With our data-driven approach, we provide insights into the type of media that resonates most with your blockchain-interested audience, pinpointing the right timing and venue. We use this information to deliver an optimized media plan that ensures maximum ROI in the blockchain market. With our constant monitoring and optimization efforts, we fine-tune your campaigns, making adjustments as required to keep your brand at the forefront of the blockchain industry.
We focus on delivering results, assist in maximizing your ad spend, ensuring your message reaches the intended demographic in the blockchain community, thereby driving conversions and skyrocketing your brand visibility in this rapidly evolving field.
Single Grain’s media buying services for the blockchain industry include:
- Comprehensive media planning
- Competitive market analysis in the blockchain space
- Negotiations and media buying
- Campaign performance tracking
- Continuous campaign optimization
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What makes a media buying agency unique from other marketing agencies?
Agencies specializing in media buying within the blockchain sector excel at procuring, strategizing, and negotiating advertising space across diverse media channels. Their proficiency enables them to obtain prime ad spots at the most economical prices. Unlike other marketing agencies that provide a wide array of services, a blockchain-focused media buying agency concentrates exclusively on ensuring your message reaches the appropriate audience, in the correct location, at the ideal moment. Our team’s profound comprehension of the media terrain and robust connections with media outlets provide us with a competitive edge to yield the best outcomes for your blockchain enterprise.
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How is media buying different from typical marketing strategies?
Conventional promotional approaches may encompass a broad spectrum of activities, such as generating content, optimizing for search engines, or managing social media. However, media procurement, particularly in the context of the blockchain industry, is about astutely allocating resources to advertising slots where your intended audience is most likely to interact. This is a niche expertise demanding comprehensive market analysis, bargaining prowess, and a profound comprehension of media inclinations. Our mission as a media buying agency is to amplify your investment returns by guaranteeing that your advertisements connect with your target demographic in the most resonant manner.
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What are the best channels for media buying?
Identifying the optimal channels for media acquisition hinges on your unique blockchain business goals and intended audience. Our team employs a diverse spectrum of media, spanning from conventional outlets such as television, radio, and print, to digital arenas encompassing social media, search engines, and websites. Each campaign is bespoke, and we harness our profound understanding of the blockchain industry, coupled with data-guided discernment, to pinpoint the most impactful channels for your venture. Bear in mind, it’s not about omnipresence; it’s about resonating where your audience resides.
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What budget should I set aside for effective media buying?
The financial commitment for media buying within the blockchain sector can fluctuate significantly, influenced by factors such as your enterprise scale, ambitions, and the competitive environment. It’s not a question with a universal solution. Nevertheless, we’re committed to crafting a tailored strategy that harmonizes with your fiscal capacity while driving considerable ROI. Our focus is to ensure that your media buying investment is strategically directed towards accomplishing your unique blockchain business goals. Curious about exploring this further? We invite you to connect with us for a complimentary consultation on how we can amplify your brand’s visibility in this dynamic industry.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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