+10%
ROAS
We Have Driven Impact At
Is Your Media Buying Strategy Missing the Mark?
Are your educational content promotions failing to translate into the expected return on investment (ROI)? Is your media buying strategy in desperate need of a revamp? Don’t worry, you’re not alone. Many online education providers just like yours struggle with ineffective media investments and low student engagement rates.
Finding a tailor-made media buying strategy can dramatically reinvent your promotional strategy, driving enhanced course enrollment and student engagement. With the right media buying agency by your side, your online education platform will successfully traverse the complex media landscape, ensuring your course promotions reach the right learners at the right time – and in the right place.
Single Grain is a specialized media buying agency that thrives in designing cost-effective and ROI-driven media strategies for the online education industry, putting your course promotions where they’ll make the most impact. Our team of media buying experts is dedicated to offering results-oriented solutions that match your platform’s unique requirements.
Your Success is Our Mission
Single Grain, a seasoned media buying agency, is dedicated to ensuring the triumph of your online education campaigns. Our strategy is rooted in comprehending your learners, evaluating your unique educational needs, and then crafting a media buying strategy that ingeniously encapsulates your institution’s message.
With our data-driven approach, we provide insights into the type of media that resonates most with your learners, pinpointing the right timing and digital platforms. We use this information to deliver an optimized media plan that ensures maximum ROI. With our constant monitoring and optimization efforts, we fine-tune your campaigns, making adjustments as required to keep your online courses at the forefront.
We focus on delivering results, assist in maximizing your ad spend, ensuring your educational content reaches the intended student demographic, thereby driving enrollments and skyrocketing your institution’s visibility.
Single Grain’s media buying services for the online education sector include:
- Comprehensive media planning
- Competitive market analysis
- Negotiations and media buying
- Campaign performance tracking
- Continuous campaign optimization
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What makes a media buying agency unique from other marketing agencies?
In the realm of online education, agencies that concentrate on acquiring, negotiating, and strategizing advertising space across diverse media channels play a critical role. Their proficiency enables them to procure prime ad spots at the most economical prices. Unlike other marketing agencies that provide a wide range of services, these agencies are dedicated to ensuring your educational content reaches the appropriate audience, in the most suitable location, and at the most opportune moment. Our team’s profound comprehension of the media ecosystem and robust connections with media platforms provide us with a competitive edge to yield the best outcomes for your online education enterprise.
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How is media buying different from typical marketing strategies?
While conventional educational outreach methods may encompass a broad spectrum of initiatives such as curriculum development, SEO, or social media engagement, media buying stands apart. It’s about judiciously allocating resources to secure advertising slots where your potential students are most likely to interact. This is a niche expertise that demands comprehensive market analysis, bargaining prowess, and a profound grasp of evolving media patterns. As a media buying agency serving the online education sector, our primary objective is to optimize your return on investment by guaranteeing your promotional materials connect with your intended learners in the most resonant manner.
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What are the best channels for media buying?
The optimal channels for media procurement are contingent on your distinct educational goals and target learners. Our team at the online education media buying agency harnesses a variety of media, from conventional channels such as television, radio, and print, to digital platforms encompassing social media, search engines, and websites. Each campaign is bespoke, and we apply our comprehensive sector expertise and data-led insights to pinpoint the most impactful channels for your educational institution. Bear in mind, it’s not about omnipresence; it’s about reaching your learners where they engage most.
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What budget should I set aside for effective media buying?
Allocating a budget for media buying in the online education sector can be a complex task, given the diverse factors such as your institution’s size, educational objectives, and the competitive e-learning environment. It’s clear that a universal solution doesn’t exist. Nevertheless, our commitment is to devise a tailored strategy that harmonizes with your financial means, while ensuring a significant return on investment. Our focus is to direct your media buying expenditure towards accomplishing your unique educational goals. Curious about how this could work for your institution? We invite you to contact us for a complimentary consultation on how we can amplify your educational brand’s visibility.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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