+10%
ROAS
We Have Driven Impact At
Is Your Media Buying Strategy Missing the Mark?
Are your educational outreach efforts failing to translate into the expected return on investment (ROI)? Is your media buying strategy in desperate need of a revamp? Don’t worry, you’re not alone. Many educational institutions just like yours struggle with ineffective media investments and low engagement rates.
Finding a tailor-made media buying strategy can dramatically reinvent your outreach efforts, driving enhanced student engagement and institutional performance. With the right media buying agency by your side, your institution will successfully traverse the complex media landscape, ensuring your educational campaigns reach the right students at the right time – and in the right place.
Single Grain is a specialized media buying agency that thrives in designing cost-effective and ROI-driven media strategies for the education sector, putting your campaigns where they’ll make the most impact. Our team of media buying experts is dedicated to offering results-oriented solutions that match your institution’s unique requirements.
Your Success is Our Mission
At Single Grain, we are dedicated to ensuring the success of your media buying campaigns within the education sector. Our strategy is centered around understanding your academic audience, evaluating your unique educational needs, and then crafting a media buying strategy that creatively communicates your institution’s message.
With our data-driven approach, we provide insights into the type of media that resonates most with your students, parents, and educators, identifying the right timing and venue within the academic calendar. We use this information to deliver an optimized media plan that ensures maximum ROI. With our constant monitoring and optimization efforts, we fine-tune your campaigns, making adjustments as required to keep your institution at the forefront of educational discourse.
We focus on delivering results, assist in maximizing your ad spend, ensuring your message reaches the intended demographic within the education community, thereby driving enrollments and skyrocketing your institution’s visibility.
Single Grain’s media buying services for the education sector include:
- Comprehensive media planning
- Competitive market analysis
- Negotiations and media buying
- Campaign performance tracking
- Continuous campaign optimization
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What makes a media buying agency unique from other marketing agencies?
Agencies specializing in media buying within the education sector excel at procuring, strategizing, and negotiating advertising space across diverse media platforms. This specialization empowers them to secure prime ad placements at the most budget-friendly prices. Unlike other marketing agencies that provide a wide array of services, a media buying agency in the education industry concentrates exclusively on ensuring your educational message reaches the appropriate audience, in the most suitable location, at the most opportune moment. Our team’s profound comprehension of the media environment, coupled with robust relationships with media outlets, equips us with a competitive edge to yield the best outcomes for your educational institution.
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How is media buying different from typical marketing strategies?
Conventional educational outreach methods may encompass diverse initiatives such as curriculum development, student engagement, or online learning platforms. Media buying, however, is about astutely allocating resources to promotional spaces where your prospective students are most likely to interact. This is a specialized expertise that necessitates educational market research, negotiation, and a comprehensive grasp of media trends. Our role as a media buying agency in the education sector is to optimize your return on investment by guaranteeing that your promotional content reaches your target student demographic in the most effective manner.
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What are the best channels for media buying?
The optimal avenues for media procurement are contingent on your unique educational objectives and your target demographic. Our team employs a diverse spectrum of media, from conventional channels such as television, radio, and print, to digital platforms encompassing social media, search engines, and websites. Every campaign in the education sector is distinctive, and we harness our comprehensive sector-specific expertise and evidence-based insights to pinpoint the most impactful channels for your institution. Bear in mind, the goal isn’t omnipresence; it’s about engaging where your learners are.
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What budget should I set aside for effective media buying?
The financial commitment for media buying in the education sector can fluctuate significantly, contingent upon your institution’s scale, objectives, and the competitive environment. It’s not a matter of a universal solution. Nonetheless, we’re committed to devising a tailored strategy that harmonizes with your budgetary constraints while promising a noteworthy return on investment. Our efforts are focused on ensuring your media buying investment is directed towards accomplishing your unique educational goals. Curious about how we can enhance your institution’s visibility? Connect with us for a complimentary consultation on how we can help amplify your educational brand’s prominence.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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