+17%
conversion rate
We Have Driven Impact At
Is Your Media Buying Strategy Missing the Mark?
Are your advertising efforts in San Francisco not yielding the anticipated return on investment (ROI)? Does your media buying strategy seem to be crying out for a fresh perspective? Don’t fret, this is a common challenge. Numerous businesses in your shoes grapple with underperforming media investments and lackluster engagement rates.
Discovering a bespoke media buying strategy can significantly transform your advertising approach, propelling improved business performance and customer interaction. With a proficient media buying agency from San Francisco at your helm, your business will adeptly navigate the intricate media terrain, ensuring your ad campaigns connect with the right audience, at the right moment, and in the most effective manner.
Single Grain, a specialized media buying agency based in the heart of San Francisco, excels in crafting economical and ROI-focused media strategies, positioning your ads where they’ll generate the maximum impact. Our team of media buying maestros is committed to delivering solutions that are results-driven and tailored to your brand’s distinct needs.
Your Success is Our Mission
As a San Francisco-based agency, Single Grain is dedicated to driving the success of your media buying campaigns. We understand the unique needs of businesses in this vibrant city and tailor our strategies to effectively communicate your brand’s message to your target audience.
Our approach is rooted in data, providing valuable insights into the types of media that resonate most with your audience. We identify the optimal timing and venues within the dynamic San Francisco market to deliver a media plan that maximizes your ROI. Our team constantly monitors and optimizes your campaigns, making necessary adjustments to keep your brand at the forefront.
We are committed to delivering results, helping you get the most out of your ad spend, ensuring your message reaches the right demographic, and driving conversions to elevate your brand visibility.
Single Grain’s media buying services in San Francisco include:
- Customized media planning
- Competitive market analysis within the San Francisco landscape
- Expert negotiations and media buying
- Tracking of campaign performance
- Continuous campaign optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What makes a media buying agency unique from other marketing agencies?
As a San Francisco-based agency, we are experts in acquiring, strategizing, and negotiating advertising space across diverse media channels. Our specialization enables us to secure prime ad spots at the most economical prices. Unlike other marketing agencies that might offer a wide array of services, our sole focus is ensuring your message reaches the intended audience, at the perfect location, and at the most opportune moment. Our team’s profound knowledge of the media ecosystem, coupled with our robust connections with media outlets, provides us with a unique edge to yield the best outcomes for your enterprise.
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How is media buying different from typical marketing strategies?
In the bustling landscape of San Francisco, traditional marketing methods may encompass a broad spectrum of activities, such as crafting compelling content, optimizing SEO, or managing social media platforms. However, media buying stands apart as it involves the tactical procurement of advertising real estate where your ideal customers are most likely to interact. This is a niche expertise that demands comprehensive market analysis, adept negotiation skills, and a profound grasp of evolving media patterns. As a media buying agency, our core mission is to amplify your return on investment by guaranteeing that your advertisements connect with your target demographic in the most resonant manner.
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What are the best channels for media buying?
Identifying the optimal channels for media buying is a task that requires a deep understanding of your unique business goals and target demographics. Here in San Francisco, our team leverages a diverse array of media, spanning from time-honored channels such as television, radio, and print, to contemporary digital arenas like social media, search engines, and websites. Each campaign we undertake is distinct, and we capitalize on our profound industry expertise and data-centric insights to pinpoint the channels that will yield the highest returns for your business. It’s crucial to remember that successful media buying isn’t about omnipresence; it’s about strategically positioning your brand where your audience is most engaged.
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What budget should I set aside for effective media buying?
Investing in a media buying agency in San Francisco isn’t a one-size-fits-all financial endeavor. The budget can fluctuate significantly based on your business’s scale, objectives, and the competitive dynamics of the Bay Area market. We understand this complexity and are committed to crafting a tailored strategy that aligns seamlessly with your financial bandwidth, while also driving a robust ROI. Our focus is to ensure your media buying investment is strategically channeled to meet your unique business goals. Curious about how we can amplify your brand’s visibility? We invite you to connect with us for a complimentary consultation to explore the potential of our partnership.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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