+17%
conversion rate
We Have Driven Impact At
Is Your Media Buying Strategy Missing the Mark?
Are your advertising efforts in Los Angeles not yielding the anticipated return on investment (ROI)? Is your media buying approach crying out for a fresh perspective? Don’t fret, this is a common challenge faced by many businesses in the City of Angels, just like yours. They grapple with ineffective media investments and low engagement rates.
Discovering a bespoke media buying strategy can dramatically transform your advertising approach, propelling improved business performance and customer engagement. With the right Los Angeles-based media buying agency at your helm, your business will successfully navigate the intricate media terrain, ensuring your ad campaigns connect with the right audience, at the right moment, and in the right context.
Single Grain, a specialized media buying agency based in Los Angeles, excels in crafting cost-effective and ROI-focused media strategies, positioning your ads where they’ll resonate the most. Our team of media buying maestros is committed to delivering results-driven solutions that align with your brand’s distinct needs.
Your Success is Our Mission
Single Grain, a Los Angeles-based media buying agency, is dedicated to ensuring the success of your media buying campaigns. We focus on understanding your audience and your unique business needs, and then craft a media buying strategy that creatively encapsulates your brand’s message.
Our data-driven approach allows us to provide insights into the type of media that resonates most with your audience, pinpointing the right timing and venue. We use this information to deliver an optimized media plan that ensures maximum ROI. Our team in the City of Angels is constantly monitoring and optimizing your campaigns, making adjustments as required to keep your brand in the spotlight.
We are committed to delivering results, helping you maximize your ad spend, ensuring your message reaches the intended demographic, thereby driving conversions and elevating your brand visibility.
Single Grain’s media buying services in Los Angeles include:
- Comprehensive media planning
- Competitive market analysis
- Negotiations and media buying
- Campaign performance tracking
- Continuous campaign optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What makes a media buying agency unique from other marketing agencies?
Los Angeles is a city known for its vibrant media landscape, and our media buying agency is here to help you navigate it. We specialize in purchasing, negotiating, and strategizing advertising space across various media platforms, ensuring that your message reaches the right audience at the right time. While other marketing agencies may offer a broad spectrum of services, we focus solely on getting your message in front of the right people in Los Angeles.
With our deep understanding of the local media landscape and strong relationships with media outlets in Los Angeles, we have the expertise to secure premium ad placements at the most cost-effective rates. We understand the challenges you may face in reaching your target audience in such a competitive market, but rest assured, our team is here to provide tailored solutions to meet your business goals.
Whether you’re looking to advertise on television, radio, print, or digital platforms in Los Angeles, our media buying agency has the knowledge and experience to deliver optimal results for your business. Let us help you make a lasting impact in the City of Angels.
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How is media buying different from typical marketing strategies?
When it comes to marketing strategies in Los Angeles, there are various approaches like content creation, SEO, or social media management. However, one specialized skill that stands out is media buying. Media buying involves strategically investing in advertising spaces where your target audience in Los Angeles is most likely to engage. It requires thorough market research, negotiation, and a deep understanding of local media trends. As a trusted media buying agency in Los Angeles, our primary focus is to maximize your return on investment by ensuring your ads reach your desired audience in the most impactful way.
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What are the best channels for media buying?
When it comes to media buying in Los Angeles, the best channels for your business depend on your specific objectives and target audience. Our team of experts understands the unique dynamics of the Los Angeles market and can help you navigate through the vast range of media options available. We leverage our extensive industry knowledge and data-driven insights to select the most effective channels for your business, whether it’s traditional channels like television, radio, and print, or digital platforms including social media, search engines, and websites. We understand that each campaign is unique, and our goal is to ensure that your message reaches the right audience in the most impactful way possible. So, let us help you be where your audience is and achieve your media buying goals in Los Angeles.
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What budget should I set aside for effective media buying?
The budget for media buying in Los Angeles can vary greatly depending on your business size, goals, and the competitive landscape specific to the city. There’s no one-size-fits-all answer. However, we understand the challenges you may face in determining the right budget for your media buying efforts. That’s why we’re here to help. Our team of experts is dedicated to providing a customized strategy that aligns with your financial capabilities while delivering substantial ROI in the Los Angeles market. We work closely with you to ensure that your investment in media buying is geared towards achieving your specific business objectives in this dynamic city. Interested in finding out more? Reach out to us for a free consultation on how we can help elevate your brand’s presence in Los Angeles.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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