+17%
conversion rate
We Have Driven Impact At
Is Your Media Buying Strategy Missing the Mark?
Are your advertising efforts in California not yielding the anticipated return on investment (ROI)? Is your media buying strategy crying out for a fresh perspective? Don’t fret, this is a common challenge. Numerous businesses in your shoes grapple with ineffective media investments and low engagement rates.
Adopting a bespoke media buying strategy can dramatically transform your advertising approach, propelling improved business performance and customer engagement. With a proficient media buying agency in your corner, your business will adeptly navigate the intricate media terrain of California, ensuring your ad campaigns connect with the right audience at the right moment – and in the optimal location.
Single Grain is a specialized media buying agency that excels in crafting cost-efficient and ROI-focused media strategies, positioning your ads where they’ll generate the maximum impact. Our team of media buying maestros is committed to delivering results-driven solutions that align with your brand’s distinct needs.
Your Success is Our Mission
Single Grain, a California-based media buying agency, is dedicated to ensuring the triumph of your media buying campaigns. Our strategy is rooted in comprehending your audience, evaluating your distinct business requirements, and then crafting a media buying plan that innovatively encapsulates your brand’s narrative.
Our data-centric approach allows us to delve into the type of media that strikes a chord with your audience, pinpointing the optimal timing and venue within the dynamic Californian market. We utilize this data to formulate a finely-tuned media plan that guarantees maximum ROI. Through our continuous monitoring and optimization, we refine your campaigns, making necessary adjustments to keep your brand in the spotlight.
We prioritize delivering tangible results, aiding in maximizing your ad expenditure, ensuring your message connects with the intended demographic, thereby propelling conversions and elevating your brand visibility.
Single Grain’s media buying services in California include:
- Thorough media planning
- Competitive market analysis
- Expert negotiations and media buying
- Real-time campaign performance tracking
- Continuous campaign optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What makes a media buying agency unique from other marketing agencies?
As a media buying agency, we are experts in procuring, strategizing, and negotiating advertising space across a multitude of media channels. Our proficiency enables us to lock in prime ad spots at the most economical prices. Unlike other marketing agencies that provide a wide array of services, our sole focus is to ensure your message reaches the intended audience, at the perfect location, and at the most opportune time. Our team, deeply rooted in the diverse media landscape of California, leverages strong connections with media outlets to give us a competitive edge. This allows us to yield the best possible results for your business.
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How is media buying different from typical marketing strategies?
While conventional marketing approaches might encompass diverse activities such as crafting compelling content, optimizing for search engines, or managing social media presence, media buying takes a different route. It’s about making calculated investments in advertising real estate where your potential customers are most likely to interact. This is a niche expertise that demands comprehensive market analysis, adept negotiation skills, and a profound grasp of the ever-evolving media landscape. Nestled in the heart of California, our mission as a media buying agency is to amplify your return on investment. We do this by ensuring your advertisements make a significant impact, reaching your target demographic in the most effective manner possible.
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What are the best channels for media buying?
Identifying the optimal channels for media buying is a process tailored to your unique business goals and the demographic you’re targeting. Our squad, based in the heart of California, harnesses a diverse spectrum of media, spanning from time-honored platforms such as television, radio, and print, to the dynamic digital realm encompassing social media, search engines, and websites. Every campaign we handle is distinct, and we capitalize on our profound industry acumen and data-led insights to pinpoint the channels that will yield maximum results for your enterprise. Keep in mind, the goal isn’t to have a presence everywhere, but rather to strategically position your brand where your audience is most engaged.
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What budget should I set aside for effective media buying?
When it comes to the budget for media buying, there’s no universal answer as it’s largely influenced by the scale of your business, your aspirations, and the competitive dynamics of your market. In the diverse and dynamic business environment of California, this is particularly true. Nevertheless, our commitment lies in devising a tailored strategy that harmonizes with your financial capacity, while ensuring a significant return on investment. Our objective is to make certain that your media buying investment is strategically directed towards achieving your unique business goals. Intrigued to learn more about how we can amplify your brand’s visibility? We invite you to connect with us for a complimentary consultation.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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