+17%
conversion rate
We Have Driven Impact At
Is Your Media Buying Strategy Missing the Mark?
Are your advertising efforts in Orange County not yielding the anticipated return on investment (ROI)? Does your media buying approach require a significant overhaul? It’s okay, you’re not alone. Numerous businesses in your shoes grapple with ineffective media investments and low engagement rates.
Discovering a bespoke media buying strategy can dramatically transform your advertising approach, propelling improved business performance and customer engagement. With the right media buying agency familiar with the Orange County market, your business will adeptly navigate the intricate media terrain, ensuring your ad campaigns connect with the right audience at the right time – and in the right place.
Single Grain is a specialized media buying agency that excels in crafting cost-effective and ROI-focused media strategies, positioning your ads where they’ll generate the most impact. Our team of media buying experts is committed to delivering results-driven solutions that align with your brand’s unique needs in the Orange County landscape.
Your Success is Our Mission
At Single Grain, we’re dedicated to the success of your media buying campaigns right here in Orange County. Our strategy is built on a deep understanding of your audience, a thorough assessment of your unique business needs, and the development of a media buying strategy that creatively communicates your brand’s message.
Our data-driven approach allows us to provide insights into the type of media that resonates most with your Orange County audience. We identify the optimal timing and venues, using this information to craft a media plan that ensures maximum ROI. Through constant monitoring and optimization, we fine-tune your campaigns, making necessary adjustments to keep your brand in the spotlight.
We’re focused on delivering results, helping you maximize your ad spend, ensuring your message reaches the intended demographic, driving conversions, and boosting your brand visibility in the competitive Orange County market.
Single Grain’s media buying services in Orange County include:
- Comprehensive media planning tailored to the local market
- Competitive market analysis within Orange County
- Expert negotiations and media buying
- Tracking of campaign performance
- Continuous campaign optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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What makes a media buying agency unique from other marketing agencies?
As specialists in acquiring, strategizing, and negotiating advertising space across diverse media platforms, media buying agencies like ours are adept at securing prime ad spots at the most economical prices. Unlike general marketing agencies that provide a wide array of services, our sole focus lies in ensuring your message reaches the right audience, at the right location, and at the right moment. Nestled in the heart of Orange County, our team boasts an in-depth comprehension of the media terrain and robust ties with media outlets. These attributes equip us with a competitive edge to yield the best possible outcomes for your business.
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How is media buying different from typical marketing strategies?
While conventional marketing approaches in Orange County might encompass a broad spectrum of initiatives such as crafting compelling content, optimizing SEO, or managing social media platforms, media buying takes a different route. This process is about the tactical procurement of advertising slots that are most likely to capture the attention of your target demographic. It’s a niche expertise that necessitates comprehensive market analysis, adept negotiation skills, and a profound grasp of evolving media landscapes. Our primary objective as a media buying agency is to amplify your investment returns by guaranteeing that your advertisements connect with your intended audience in the most resonating manner.
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What are the best channels for media buying?
Identifying the optimal channels for your media buying endeavors is intrinsically linked to your unique business goals and the demographic you’re targeting. Here in Orange County, our team harnesses a diverse array of media, from time-honored channels such as television, radio, and print, to contemporary digital platforms encompassing social media, search engines, and websites. We understand that every campaign is distinct, and we apply our comprehensive industry expertise and data-driven strategies to pinpoint the channels that will yield the highest impact for your business. Always remember, the goal isn’t to have a presence everywhere, but rather to be precisely where your audience is.
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What budget should I set aside for effective media buying?
Investing in a media buying agency in Orange County isn’t a one-size-fits-all proposition. The financial commitment can fluctuate significantly, influenced by factors such as your business’s scale, objectives, and the competitive dynamics of your industry. We understand this complexity and are committed to crafting a strategy that respects your financial boundaries while driving a robust return on investment. Our focus is to ensure that your media buying expenditure is strategically allocated to meet your unique business goals. Curious about how we can boost your brand’s visibility? We invite you to connect with us for a complimentary consultation to discuss how we can help elevate your brand’s stature.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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