+17%
conversion rate
We Have Driven Impact At
Is Your Media Buying Strategy Missing the Mark?
Are your advertising investments failing to translate into the expected return on investment (ROI)? Is your media buying strategy in desperate need of a revamp? Don’t worry, you’re not alone. Many businesses just like yours struggle with ineffective media investments and low engagement rates.
Finding a tailor-made media buying strategy can dramatically reinvent your advertising strategy, driving enhanced business performance and customer engagement. With the right media buying agency by your side, your business will successfully traverse the complex media landscape, ensuring your ad campaigns reach the right audience at the right time – and in the right place.
Single Grain is a specialized media buying agency that thrives in designing cost-effective and ROI-driven media strategies, putting your ads where they’ll make the most impact. Our team of media buying experts is dedicated to offering results-oriented solutions that match your brand’s unique requirements.
Your Success is Our Mission
Single Grain is committed to ensuring the success of your media buying campaigns. Our strategy revolves around understanding your audience, assessing your unique business needs, and then devising a media buying strategy that creatively captures your brand’s message.
With our data-driven approach, we provide insights into the type of media that resonates most with your audience, identifying the right timing and venue. We use this information to deliver an optimized media plan that ensures maximum ROI. With our constant monitoring and optimization efforts, we fine-tune your campaigns, making adjustments as required to keep your brand in the limelight.
We focus on delivering results, assist in maximizing your ad spend, ensuring your message reaches the intended demographic, thereby driving conversions and skyrocketing your brand visibility.
Single Grain’s media buying services include:
- Comprehensive media planning
- Competitive market analysis
- Negotiations and media buying
- Campaign performance tracking
- Continuous campaign optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
The future of marketing agencies, How to increase your agency’s value, & more
In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What makes a media buying agency unique from other marketing agencies?
Media buying agencies specialize in purchasing, negotiating, and strategizing advertising space across various media platforms. This expertise allows them to secure premium ad placements at the most cost-effective rates. While other marketing agencies may offer a broad spectrum of services, a media buying agency focuses solely on getting your message in front of the right audience, in the right place, at the right time. Our team’s deep understanding of the media landscape and strong relationships with media outlets give us the competitive advantage to deliver optimal results for your business.
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How is media buying different from typical marketing strategies?
Traditional marketing strategies might involve a wide range of efforts like content creation, SEO, or social media management. Media buying, on the other hand, is about strategically investing in advertising spaces where your target audience is most likely to engage. It’s a specialized skill that requires market research, negotiation, and an in-depth understanding of media trends. Our focus as a media buying agency is to maximize your return on investment by ensuring your ads reach your desired audience in the most impactful way.
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What are the best channels for media buying?
The best channels for media buying depend on your specific business objectives and target audience. Our team utilizes a range of media from traditional channels like television, radio, and print, to digital platforms including social media, search engines, and websites. Each campaign is unique, and we leverage our extensive industry knowledge and data-driven insights to select the most effective channels for your business. Remember, it’s not about being everywhere; it’s about being where your audience is.
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What budget should I set aside for effective media buying?
The budget for media buying varies greatly depending on your business size, goals, and the competitive landscape. There’s no one-size-fits-all answer. However, we’re dedicated to providing a customized strategy that aligns with your financial capabilities while delivering substantial ROI. We work to ensure your investment in media buying is geared towards achieving your specific business objectives. Interested in finding out more? Reach out to us for a free consultation on how we can help elevate your brand’s presence.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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