+17%
conversion rate
We Have Driven Impact At
Maximize Your Advertising Returns with Programmatic
Feeling lost in the fast-paced, ever-changing realm of programmatic advertising? You’re certainly not the only one. The intricate world of programmatic can be a daunting journey, filled with industry-specific terminology and technological challenges.
The swift changes in this landscape can lead to inefficient ad campaigns, squandered resources, and overlooked opportunities. This can be particularly disheartening, especially when you’re aware of the immense potential programmatic advertising holds to yield tangible, significant results for your enterprise.
However, there’s a beacon of hope: expert programmatic consulting. A seasoned consultant can guide you through the labyrinth of programmatic, ensuring your advertising strategy is optimized, effective, and triumphant.
Enter Single Grain, your San Francisco-based ally. As industry frontrunners in programmatic consulting, we’re armed with the expertise and tools to help your business thrive in the programmatic arena.
Unlock Programmatic Success with Single Grain
Based in the heart of San Francisco, Single Grain is a team of dedicated programmatic consultants offering bespoke solutions tailored to your business needs. We help you navigate the intricacies of programmatic advertising, transforming it into a profitable component of your marketing strategy.
We take the time to comprehend your business objectives and craft a programmatic strategy that delivers tangible results. Our approach is rooted in data-driven decision making, enabling us to design campaigns that connect with your target audience accurately, optimizing your ad spend.
Furthermore, we offer continuous support and fine-tuning to ensure your campaigns consistently perform at their peak. Whether your goal is to boost brand visibility, acquire new customers, or maximize return on ad spend, Single Grain, right here in San Francisco, is your reliable ally for programmatic triumph.
Our comprehensive programmatic consulting services encompass:
- Strategy development based on data analysis
- Creation and fine-tuning of campaigns
- Segmentation of target audience
- Monitoring performance and reporting
- Continuous programmatic consulting and support
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What does programmatic consulting entail?
In the bustling digital landscape of San Francisco, programmatic consulting takes on a pivotal role. It serves as a compass, guiding businesses through the intricate maze of programmatic advertising – a realm where online advertising is bought and sold through automation. This could encompass a range of tasks, from establishing and fine-tuning ad campaigns, to integrating programmatic technologies, to coaching your team on industry-leading practices. We take into account your unique objectives, target demographics, and existing hurdles to craft a programmatic strategy that’s tailored just for you. Our mission? To empower you to optimize your advertising return on investment while curtailing unnecessary ad expenditure.
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How does programmatic consulting differ from traditional advertising consulting?
In the bustling digital landscape of San Francisco, the focus of conventional advertising consulting often lies on wide-ranging advertising tactics and creative evolution. However, programmatic consulting takes a more technologically-oriented and data-centric approach. This method is all about harnessing the power of automation and real-time bidding to fine-tune your digital advertising endeavors. The intricate nature of programmatic advertising necessitates a profound comprehension of ad tech, data scrutiny, and the digital ad marketplace. This is precisely where the expertise of a programmatic consultant becomes invaluable.
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Can programmatic consulting help improve my ad performance?
Indeed! This is the core objective of programmatic consulting. Through the application of data analytics and machine learning, we’re able to assist you in honing your ad targeting, refining your bid strategies, and maximizing the efficiency of your ad expenditure. The outcome? Enhanced ad efficacy, elevated click-through rates, and ultimately, superior return on your advertising investment. And the best part? All these benefits are available right here in San Francisco.
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Is programmatic consulting a good fit for my business?
As you navigate the digital advertising landscape in San Francisco, you might be considering how to maximize your ad spend. Could programmatic consulting be the answer? Whether you’re just dipping your toes into the world of programmatic advertising or you’ve been immersed in it but aren’t quite hitting your targets, a programmatic consultant could be the key to unlocking the insights and expertise you need. We are eager to delve into your unique challenges and objectives, and discover how programmatic consulting can propel your business to new heights in this vibrant city.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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