+17%
conversion rate
We Have Driven Impact At
Maximize Your Advertising Returns with Programmatic
Feeling lost in the fast-paced world of programmatic advertising? You’re not the only one. Understanding the intricate programmatic ecosystem can feel like trying to find your way through a dense Californian redwood forest, filled with technical jargon and technological challenges.
The ever-changing landscape can lead to squandered ad spend, ineffective campaigns, and overlooked opportunities. This can be disheartening, especially when you’re aware that programmatic advertising holds the potential to drive tangible, quantifiable results for your business, much like the thriving tech industry in California.
However, there’s a beacon of hope: expert programmatic consulting. A seasoned consultant can help you unravel the complexities of programmatic, ensuring that your advertising strategy is streamlined, efficient, and triumphant.
That’s where Single Grain steps in. As industry frontrunners in programmatic consulting, we’re armed with the knowledge and resources to help your business thrive in the programmatic arena, just like many successful businesses in the Golden State.
Unlock Programmatic Success with Single Grain
Single Grain, a team of dedicated programmatic consultants based in California, offers bespoke solutions tailored to your business needs. We help you navigate the intricacies of programmatic, transforming it into an effective and profitable component of your marketing strategy.
We take the time to comprehend your business objectives and craft a programmatic strategy that delivers results. Our approach is rooted in data-driven decisions, enabling us to design campaigns that connect with your target audience accurately, optimizing your valuable ad spend.
Furthermore, we offer continuous support and optimization to ensure your campaigns consistently perform at their peak. Whether your goal is to boost brand awareness, acquire new customers, or maximize return on ad spend, Single Grain is your reliable ally for programmatic success in the Golden State and beyond.
Our key programmatic consulting services include:
- Strategy informed by data
- Creation and fine-tuning of campaigns
- Segmentation of target audience
- Monitoring performance and reporting
- Uninterrupted programmatic consulting and support
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What does programmatic consulting entail?
At the heart of programmatic consulting lies the mission to guide enterprises through the intricate labyrinth of programmatic advertising, a realm characterized by the automated exchange of digital advertising. This could encompass a spectrum of tasks, from the initiation and fine-tuning of ad campaigns, to the integration of programmatic technologies, to the education of your team on industry-leading practices. In the sun-kissed state of California, we take into account your unique objectives, desired audience, and existing hurdles to craft a programmatic approach that aligns perfectly with your needs. Our ultimate aim is to empower you to amplify your advertising return on investment while curtailing unnecessary ad expenditure.
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How does programmatic consulting differ from traditional advertising consulting?
Conventional advertising consultation typically zeroes in on extensive advertising tactics and creative evolution, while programmatic consulting in California takes a more analytical and tech-centric approach. The essence of this method lies in harnessing automation and real-time bidding to fine-tune your digital advertising initiatives. The intricate nature of programmatic advertising necessitates a profound comprehension of ad technology, data scrutiny, and the digital ad landscape. This is precisely the juncture where the expertise of a programmatic consultant becomes invaluable.
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Can programmatic consulting help improve my ad performance?
Indeed! This is a fundamental objective of programmatic consulting. Leveraging data analytics and artificial intelligence, we’re able to assist you in honing your ad targeting, refining your bid strategies, and maximizing the efficiency of your ad budget. The outcome? Enhanced ad efficacy, increased click-through rates, and in the end, superior return on your advertising spend. And the best part? We’re right here in California, ready to help you navigate the digital advertising landscape.
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Is programmatic consulting a good fit for my business?
When it comes to maximizing your digital advertising investment in the dynamic landscape of California, programmatic consulting can be an invaluable asset. Perhaps you’re just dipping your toes into the world of programmatic advertising, or maybe you’ve been navigating it for a while but aren’t quite hitting your desired targets. A programmatic consultant can offer the specialized knowledge and insights that are crucial for success. We are eager to understand your unique challenges and objectives, and to demonstrate how programmatic consulting can be a catalyst for propelling your business ahead.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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