+17%
conversion rate
We Have Driven Impact At
Maximize Your Advertising Returns with Programmatic
Struggling to navigate the rapidly evolving world of programmatic advertising? You’re not alone. Making sense of the complex programmatic ecosystem can be an overwhelming task, riddled with jargon and technological hurdles.
The rapidly shifting landscape can lead to wasted ad spend, inefficient campaigns, and missed opportunities. This can be frustrating, especially when you know that programmatic advertising has the potential to drive real, measurable results for your business.
But there is a solution: expert programmatic consulting. An experienced consultant can help you decode the ins and outs of programmatic, ensuring that your advertising strategy is streamlined, efficient, and successful.
That’s where Single Grain comes in. We are industry leaders in programmatic consulting, equipped with the knowledge and resources to help your business excel in the programmatic space.
Unlock Programmatic Success with Single Grain
Single Grain is a team of dedicated programmatic consultants offering bespoke solutions tailored to your business needs. We help you simplify the complexities of programmatic, making it an effective and profitable part of your marketing strategy.
We invest the time to understand your business goals and customize a programmatic strategy that drives results. We make data-driven decisions to create campaigns that reach your target audience with precision, saving your valuable ad spend.
Moreover, we provide ongoing support and optimization to keep your campaigns performing at their best. Whether your objective is increased brand awareness, customer acquisition, or maximizing return on ad spend, Single Grain is your trusted partner for programmatic success.
Our key programmatic consulting services include:
- Data-driven strategy
- Campaign creation and optimization
- Target audience segmentation
- Performance monitoring and reporting
- Continuous programmatic consulting and support
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What does programmatic consulting entail?
Programmatic consulting is all about helping businesses navigate the complex world of programmatic advertising – which involves automated buying and selling of online advertising. This could mean anything from setting up and optimizing ad campaigns, to implementing programmatic technologies, to training your team on best practices. We consider your specific goals, target audience, and current challenges to tailor a programmatic strategy that suits you best. Our goal is to help you maximize your advertising ROI while minimizing wasted ad spend.
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How does programmatic consulting differ from traditional advertising consulting?
Traditional advertising consulting often focuses on broader advertising strategies and creative development, whereas programmatic consulting is more data-driven and technology-focused. It’s all about leveraging automation and real-time bidding to optimize your digital ad campaigns. The complexity of programmatic advertising requires a deep understanding of ad tech, data analysis, and the digital ad market, which is where a programmatic consultant comes into play.
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Can programmatic consulting help improve my ad performance?
Absolutely! That’s one of the main goals of programmatic consulting. By using data analysis and machine learning, we can help you target your ads more accurately, optimize your bidding strategies, and make your ad spend work harder. The result? Improved ad performance, higher click-through rates, and ultimately, better ROI on your advertising investment.
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Is programmatic consulting a good fit for my business?
If you’re investing in digital advertising and want to make the most of your ad spend, programmatic consulting could be a great fit. Whether you’re new to programmatic advertising or you’ve been using it but aren’t seeing the results you want, a programmatic consultant can provide the expertise and insights you need. We welcome the opportunity to discuss your specific challenges and goals, and explore how programmatic consulting can help drive your business forward.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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