Are your players disengaging just before they unlock the next level? You see them lingering in your game, adding items to their inventory, coming within a breath of a major achievement… and then logging out without a trace.
It’s a frustrating scenario that many gaming companies face. You’re investing in captivating potential players, but a significant percentage slips away. These unfavourable conditions cripple player growth and negatively impact your game’s popularity.
The solution lies in a strategic retargeting campaign. By tracing their digital footprints, you can reintroduce your game or feature to lost players and entice them to return and continue their quest.
For an effective and efficient retargeting strategy, you need a partner like Single Grain. We pride ourselves as a top retargeting agency that knows just when, where, and how to engage these almost-achievers to realize their gaming potential.
Single Grain, as a seasoned retargeting agency in the gaming industry, is uniquely equipped to help you devise and execute an effective player retargeting strategy. We delve deep into your game’s data to pinpoint where and why players are dropping off. Our team will transform this insight into bespoke retargeting strategies to re-engage lapsed players and boost your in-game purchases.
We are not just about bringing back the lost players; our strategies ensure they stay, engage and become loyal gamers. Through purposeful personalization, we create a gaming experience that not only appeals to returning players but is memorable enough to encourage game loyalty.
Your gaming business can leverage our years of expertise to minimize player drop-off and amplify in-game conversions. Let Single Grain construct the retargeting mechanism that is perfect for your gaming needs. Here’s what the Single Grain service umbrella offers:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing and emphasize the importance of a full-funnel approach. They highlight the move from conversion-only ads to including consideration and awareness, the benefits for mid-sized brands, and the challenges of attribution and data reliability in digital marketing. The conversation also covers the necessity for investing in top-of-funnel traffic, the limitations of platforms like Facebook and Google in tracking ROI, and the crucial role of data analytics, advocating for patience in top-of-funnel campaigns for sustainable growth.
In the gaming industry, retargeting agencies play a crucial role in re-engaging potential gamers who have interacted with your game but haven’t yet made a purchase or registered. By utilizing cutting-edge tracking and player segmentation tactics, we can reconnect with these individuals through tailored ads that reignite their initial interest in your game. This strategy results in increased player registrations, heightened gamer loyalty, and a superior return on your marketing investment. Moreover, collaborating with us grants you access to top-tier gaming tools, expert insights, and pioneering strategies that can provide you with a competitive advantage in the ever-evolving gaming landscape.
While a conventional agency may propose a broad spectrum of services, a retargeting agency with a niche in the gaming industry provides profound insights and expertise in this specific domain. Our squad is solely dedicated to retargeting tactics, keeping abreast of the shifts and trends in this ever-evolving sector. We are equipped to guide you through the complexities of retargeting, from establishing tracking pixels to crafting engaging ads that resonate with gamers, and delivering a custom strategy that harmonizes with your gaming business objectives and target player base.
A retargeting agency adept in the gaming industry employs meticulous tactics to engage potential gamers who have demonstrated an interest in your game or service, but have not yet made the leap. By presenting these individuals with curated ads, tailored to their past interactions with your game, we can successfully guide them back to your platform and encourage them to take the plunge. When implemented accurately, this strategy can notably enhance your player conversion rates, reduce your player acquisition expenses, and ultimately elevate your overall game revenue.
Indeed! A retargeting agency is adept at pinpointing and re-engaging your most promising players. By scrutinizing your game data, we can identify who has demonstrated interest in your gaming experience and then leverage targeted ads to connect with these individuals on other platforms they frequent. This strategy ensures your game remains a constant presence and motivates potential players to progress further. This degree of precision empowers us to craft highly pertinent and captivating ads that strike a chord with your gaming community.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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