+17%
conversion rate
We Have Driven Impact At
Maximize Efficiency With Programmatic Advertising
Are your current advertising efforts not quite capturing the allure of your luxury brand?
- Have your ad campaigns become inefficient, with high costs and low returns, failing to reflect the exclusivity of your products?
- Are you struggling with tools that lack seamless integration for efficient operations, hindering the smooth, high-end experience your brand promises?
- Perhaps you are not fully tapping into your affluent audience data, leaving room for ad wastage?
These factors can impede your ability to drive sales and achieve a higher ROI. Programmatic advertising services can be the solution you’ve been missing. They enable efficient ad buying, audience targeting, and real-time measurement of your campaigns, all tailored to the luxury market.
At Single Grain, we specialize in delivering data-driven programmatic advertising strategies for luxury brands. With our expertise, we can help you turn these issues around, driving better engagement and ultimately, better returns for your high-end products.
Our Expertise in Programmatic Advertising
At Single Grain, we are adept at navigating the complexities of programmatic advertising within the luxury sector. We comprehend that it’s not merely about automated ad buying – it’s about harnessing data to connect with your discerning audience more effectively.
We’ll assist you in capitalizing on real-time bidding, audience insights, and behavioral data to tailor and target your ads to the affluent and sophisticated clientele. Moreover, we can aid you in refining your ad strategies, minimizing wastage, and propelling your ROI significantly higher in this high-end market.
As programmatic advertising gains traction in the luxury industry, having Single Grain as your ally provides a competitive advantage. We’ll ensure that programmatic advertising becomes an integral and persuasive part of your luxury brand’s comprehensive digital strategy.
Our programmatic advertising services tailored for the luxury market include:
- Real-Time Bidding (RTB)
- Data-driven ad targeting for luxury consumers
- Ad performance analysis in the luxury market
- Programmatic SEO and content optimization for luxury brands
- Audience segmentation and Insights for high-end clientele
- Automated media buying in the luxury sector
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss paid advertising's evolution, emphasizing the shift to brand marketing and full-funnel approaches over conversion-focused strategies. They explore the challenges of digital attribution, the unreliability of data, and the importance of considering longer sales cycles. The conversation also covers the need for impression-based advertising and investing in top-of-funnel traffic for long-term growth, despite the limitations of current platforms and metrics. They highlight the role of analytics in guiding spending and strategy adjustments, advocating patience and the value of competent agencies.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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How can programmatic advertising services transform my marketing efforts?
Programmatic advertising services are poised to redefine your luxury marketing strategy. This technology automates the procurement and allocation of premium ad space, saving you precious time and resources. Leveraging data analytics, it enables precision-targeting of your advertisements to specific demographics, behaviours, and locations. This ensures your luxury offerings are showcased to the individuals most likely to appreciate and invest in them. Additionally, real-time bidding capabilities ensure your advertising budget is utilized to its maximum potential. It’s a contemporary, efficient, and data-driven method of connecting with your discerning audience.
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What advantages does programmatic advertising offer over traditional advertising methods?
Conventional luxury marketing strategies can sometimes entail a drawn-out, intricate series of discussions and manual transactions. However, programmatic advertising services revolutionize this procedure, streamlining it for enhanced speed and efficiency. These services also provide unparalleled precision in reaching your target audience. By harnessing the power of data and machine learning, programmatic advertising can deliver promotions to a meticulously curated audience, considering aspects such as demographics, preferences, and digital footprint. This precision often leads to heightened engagement and an amplified return on investment, making it a valuable tool in the luxury sector.
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How do programmatic advertising services ensure my ads reach the right audience?
By harnessing the power of sophisticated data analytics and cutting-edge technology, our programmatic advertising services can meticulously curate your advertisements to reach the discerning clientele you desire in the luxury industry. We employ real-time data and machine learning to scrutinize a user’s behavior, geographical location, and demographic profile, thereby ascertaining their suitability for your luxury brand’s advertisement. This precision targeting ensures your ad is presented to the most relevant and affluent audience, amplifying the likelihood of engagement and conversion into a high-value customer.
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Will programmatic advertising services fit into my current marketing budget?
The allure of programmatic advertising in the luxury sector is its scalability to accommodate diverse budgetary constraints. With real-time bidding, you have the power to dictate the value you’re prepared to invest for each ad impression, providing you with enhanced command over your advertising expenditure. Moreover, due to the precision targeting of programmatic advertising, it frequently yields a superior ROI, thus ensuring your marketing budget is optimally utilized. To comprehend how it can be seamlessly integrated into your budget, we suggest a consultation to evaluate your distinctive requirements and aspirations within the luxury industry.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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