+193%
sign-ups
We Have Driven Impact At
Maximize Efficiency With Programmatic Advertising
Are your current advertising efforts not yielding the desired results in the blockchain industry?
- Have your ad campaigns become inefficient with high costs and low returns?
- Are you struggling with tools that lack seamless integration for efficient blockchain operations?
- Maybe you are not fully tapping into your audience data, leaving room for ad wastage in the crypto market?
These factors can impede your ability to drive sales and achieve a higher ROI in the blockchain space. Programmatic advertising services can be the solution you’ve been missing. They enable efficient ad buying, audience targeting, and real-time measurement of your campaigns in the decentralized market.
At Single Grain, we specialize in delivering data-driven programmatic advertising strategies for blockchain businesses. With our expertise, we can help you turn these issues around, driving better engagement and ultimately, better returns in the crypto world.
Our Expertise in Programmatic Advertising
Single Grain is proficient in the complexities of programmatic advertising within the blockchain industry. We comprehend that it’s more than just automated ad buying – it’s about harnessing data to connect with your audience more effectively in the decentralized digital world.
We’ll assist you in capitalizing on real-time bidding, audience insights, and behavioral data to tailor and target your ads within the blockchain ecosystem. Moreover, we can help you fine-tune your ad strategies, minimize wastage, and propel your ROI significantly higher in the crypto market.
As programmatic advertising becomes more widespread in the blockchain sphere, having Single Grain on your side provides a competitive advantage. We’ll ensure that programmatic advertising becomes an integral part of your brand’s larger digital strategy in the blockchain landscape.
Our programmatic advertising services include:
- Real-Time Bidding (RTB)
- Data-driven ad targeting
- Ad performance analysis
- Programmatic SEO and content optimization
- Audience segmentation and Insights
- Automated media buying
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift from performance to brand marketing in paid advertising, emphasizing the importance of a full-funnel approach and impression-based channels for long-term growth. They explore transitioning ads to include awareness phases, creating distinct audiences, and the effectiveness for different brand sizes. The conversation addresses digital marketing attribution challenges, the unreliability of data, and the necessity for full-funnel marketing amid limited attribution. They highlight the need for patient investment in top-of-funnel campaigns and competent agencies to navigate data complexities for sustainable growth.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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How can programmatic advertising services transform my marketing efforts?
Programmatic advertising services, when integrated with blockchain technology, hold the promise to completely transform your marketing approach. By automating the procurement and allocation of ad space, it offers a time and resource-efficient solution. Leveraging data analytics, these services can pinpoint your ads to specific demographics, behaviors, and geographical areas. This enhances the effectiveness of your marketing efforts as it connects with those most likely to resonate with your product or service. Additionally, the real-time bidding feature ensures optimal utilization of your advertising budget. It’s a contemporary, streamlined, and data-centric method to connect with your target audience in the blockchain industry.
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What advantages does programmatic advertising offer over traditional advertising methods?
Conventional advertising techniques typically entail a lengthy, intricate sequence of discussions and manual transactions. However, programmatic advertising services, when applied to the blockchain industry, revolutionize this process by automating it, thereby enhancing speed and efficiency. It also provides exceptional precision in reaching the target audience. By harnessing the power of data and machine learning, programmatic advertising can distribute ads to a meticulously defined audience, considering variables such as demographics, interests, and digital footprints. This often culminates in amplified engagement and a more substantial return on investment in the blockchain sector.
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How do programmatic advertising services ensure my ads reach the right audience?
Leveraging the power of sophisticated data analytics and cutting-edge technology, programmatic advertising services can precision-target your promotional content to the exact audience segment you desire. By harnessing the potential of real-time data and machine learning, it scrutinizes a user’s behavior, geographical location, and demographic profile to ascertain if they align with your promotional content. This process, when integrated with blockchain technology, ensures that your advertisement reaches the most pertinent audience, thereby amplifying the likelihood of engagement and conversion.
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Will programmatic advertising services fit into my current marketing budget?
The allure of programmatic advertising lies in its scalability, making it an ideal solution for diverse budget sizes. Leveraging real-time bidding, you can dictate the value you’re prepared to invest for an ad impression, providing you with enhanced management over your ad expenditure. Moreover, due to the precision of programmatic advertising, it frequently yields a superior ROI, ensuring your marketing budget is optimally utilized. This is particularly relevant in the blockchain industry, where targeted and efficient advertising can make a significant difference. To comprehend how it can be tailored to your budget, we propose a consultation to evaluate your distinct needs and objectives.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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Best Programmatic Advertising Case Studies for Exceptional ROAS
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