+17%
conversion rate
We Have Driven Impact At
Maximize Efficiency With Programmatic Advertising
Are your current advertising efforts in San Francisco not yielding the results you’ve been aiming for?
- Do you find your ad campaigns becoming less effective, with escalating costs and diminishing returns?
- Are you grappling with advertising tools that don’t integrate smoothly, hindering your operational efficiency?
- Could it be that you’re not fully leveraging your audience data, leading to unnecessary ad expenditure?
These challenges can hinder your ability to drive sales and achieve a higher ROI. The answer to these issues could lie in programmatic advertising services. These services facilitate efficient ad purchasing, precise audience targeting, and real-time evaluation of your campaigns.
Here at Single Grain, nestled in the heart of San Francisco, we pride ourselves on crafting data-driven programmatic advertising strategies. With our expertise, we can assist you in overcoming these hurdles, fostering improved engagement and ultimately, superior returns.
Our Expertise in Programmatic Advertising
Based in the heart of San Francisco, Single Grain is a master of the complex world of programmatic advertising. We recognize that it’s not just about automating ad purchases, but about harnessing data to connect with your audience in a more meaningful way.
We’re here to help you tap into the power of real-time bidding, audience insights, and behavioral data to tailor and target your ads. Moreover, we can assist you in fine-tuning your ad strategies, minimizing waste, and significantly boosting your ROI.
As programmatic advertising gains traction, having a San Francisco-based expert like Single Grain on your team gives you a competitive advantage. We’ll ensure that programmatic advertising becomes an integral and effective component of your broader digital strategy.
Our programmatic advertising services encompass:
- Real-Time Bidding (RTB)
- Data-driven ad targeting
- Ad performance analysis
- Programmatic SEO and content optimization
- Audience segmentation and insights
- Automated media buying
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing and a full-funnel approach. They emphasize the need for impression-based channels and the creation of distinct audiences for better outcomes. The conversation covers the challenges of attribution, the unreliability of data, and the importance of investing in top-of-funnel traffic. It also highlights the necessity to analyze campaign impacts beyond 90 days, the limitations of certain platforms in measuring returns, and the role of agencies in navigating data complexities for sustainable growth.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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How can programmatic advertising services transform my marketing efforts?
Imagine the power of programmatic advertising services reshaping your marketing landscape right here in San Francisco. This innovative method automates the procurement and allocation of ad space, freeing up your valuable time and resources. Leveraging data analytics, it precisely targets your advertisements to specific demographics, behaviors, and even geographical locations. This means your marketing efforts become more potent, as you’re connecting with those most likely to resonate with your product or service. Additionally, the real-time bidding feature ensures your ad budget is utilized to its fullest potential. It’s a contemporary, streamlined, and data-centric way of engaging your audience.
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What advantages does programmatic advertising offer over traditional advertising methods?
Traditional advertising techniques can feel like navigating through San Francisco’s labyrinthine streets – lengthy, intricate, and often requiring manual intervention. However, programmatic advertising services, much like the city’s efficient BART system, streamline this journey, making it faster and more effective. These services leverage data and machine learning, akin to a digital Golden Gate Bridge, connecting your ads to a highly specific audience. This audience is defined by parameters such as demographics, interests, and online behavior, ensuring your message resonates with the right people. The result? A significant boost in engagement and a higher return on your investment. It’s time to embrace the future of advertising in the heart of tech innovation.
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How do programmatic advertising services ensure my ads reach the right audience?
By leveraging sophisticated data analytics and cutting-edge technology, our programmatic advertising services can meticulously curate your ads to resonate with the precise audience you desire to connect with. In the bustling digital landscape of San Francisco, it’s essential to stand out. Our services utilize real-time data and machine learning to scrutinize a user’s behavior, location, and demographic details, assessing their suitability for your advertisement. This guarantees that your ad reaches the most pertinent audience, thereby amplifying the likelihood of engagement and conversion in this dynamic city.
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Will programmatic advertising services fit into my current marketing budget?
Programmatic advertising services offer a unique advantage in their scalability, a feature that can be tailored to accommodate diverse budget ranges. This is particularly beneficial in dynamic markets like San Francisco. The mechanism of real-time bidding empowers you with the ability to dictate the price you’re comfortable paying for each ad impression, thereby enhancing your control over advertising expenditure. The precision of programmatic advertising often translates into an elevated ROI, ensuring your marketing budget is utilized to its maximum potential. To fully comprehend how this service can be integrated into your budget, we propose a personalized consultation to evaluate your distinct requirements and objectives.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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