+17%
conversion rate
We Have Driven Impact At
Maximize Efficiency With Programmatic Advertising
Are your current advertising efforts falling short of your expectations, even in the vibrant market of California?
- Do you find your ad campaigns draining resources with high costs and low returns?
- Are you grappling with tools that don’t integrate smoothly, hindering efficient operations?
- Could it be that you’re not fully leveraging your audience data, leading to unnecessary ad wastage?
These challenges can hinder your ability to drive sales and achieve a higher ROI. This is where programmatic advertising services come into play. They offer efficient ad buying, precise audience targeting, and real-time measurement of your campaigns.
At Single Grain, we’re experts in crafting data-driven programmatic advertising strategies. Our expertise, honed in the dynamic California market, can help you overcome these hurdles, fostering better engagement and ultimately, improved returns.
Our Expertise in Programmatic Advertising
At Single Grain, we’re deeply immersed in the complexities of programmatic advertising, right here in the heart of California. We recognize that it’s not just about automating ad purchases, but about harnessing data to connect with your audience in a more meaningful way.
We’re here to help you tap into the power of real-time bidding, audience insights, and behavioral data to tailor and target your ads. Moreover, we can assist you in fine-tuning your ad strategies, minimizing wastage, and propelling your ROI to new heights.
As the prevalence of programmatic advertising grows, having a California-based ally like Single Grain gives you a competitive advantage. We’ll ensure that programmatic advertising becomes an integral and persuasive component of your broader digital strategy.
Our programmatic advertising services encompass:
- Real-Time Bidding (RTB)
- Data-driven ad targeting
- Ad performance analysis
- Programmatic SEO and content optimization
- Audience segmentation and Insights
- Automated media buying
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing and full-funnel approaches. They emphasize the move from conversion-only ads to include awareness, the challenges of digital marketing attribution, and the importance of investing in top-of-funnel, impression-based advertising for long-term growth. The talk highlights problems with data reliability and the limits of platforms like Facebook and Google in measuring ad effectiveness. The speakers advocate for patience, analyzing impacts beyond 90 days, and the role of agencies in navigating data complexities for sustainable marketing strategies.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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How can programmatic advertising services transform my marketing efforts?
Programmatic advertising, when harnessed correctly, can be a game-changer for your marketing approach, especially in a dynamic market like California. This innovative method automates the process of buying and selling ad spaces, freeing up your valuable time and resources. Leveraging the power of data analytics, it allows you to target your ads with precision, focusing on specific demographics, behaviors, and even geographical locations. This means your marketing efforts are laser-focused on those individuals who are most likely to engage with your product or service. Add to this the advantage of real-time bidding, and you’re looking at a strategy that ensures your ad spend is utilized to its maximum potential. It’s a contemporary, efficient, and data-driven way to connect with your audience.
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What advantages does programmatic advertising offer over traditional advertising methods?
While conventional advertising approaches in California and elsewhere can be time-consuming and intricate, involving drawn-out negotiations and manual orders, programmatic advertising services streamline this process. This innovative method harnesses automation to expedite and enhance advertising efficiency. But the benefits don’t stop there. Programmatic advertising also excels in its precision targeting capabilities. By leveraging data analytics and machine learning, it’s able to deliver ads to a meticulously defined audience. This audience is shaped by various factors, including demographics, interests, and digital behavior patterns. The outcome? A significant boost in engagement and a notable increase in return on investment (ROI).
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How do programmatic advertising services ensure my ads reach the right audience?
By harnessing the power of sophisticated data analytics and cutting-edge technology, our programmatic advertising services can precisely aim your advertisements at the distinct audience you seek to connect with. This approach, popular in dynamic markets like California, leverages real-time data and machine learning to scrutinize a user’s behavior, geographical location, and demographic profile. It then assesses whether they align with your ad’s target demographic. This strategic method guarantees your ad is presented to the most pertinent audience, thereby enhancing the likelihood of interaction and conversion.
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Will programmatic advertising services fit into my current marketing budget?
Programmatic advertising services, much like the diverse landscapes of California, can be tailored to fit a wide range of budget sizes. With the power of real-time bidding, you have the reins to determine your ad spend, offering you unparalleled control. Programmatic advertising’s precision targeting often delivers a higher ROI, ensuring your marketing budget is as productive as the Golden State’s thriving industries. To fully grasp how it can be seamlessly integrated into your budget, we suggest a personalized consultation to evaluate your distinct needs and objectives.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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Best Programmatic Advertising Case Studies for Exceptional ROAS
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