+17%
conversion rate
We Have Driven Impact At
Maximize Efficiency With Programmatic Advertising
Are your current advertising efforts not yielding your desired results?
- Have your ad campaigns become inefficient with high costs and low returns?
- Are you struggling with tools that lack seamless integration for efficient operations?
- Maybe you are not fully tapping into your audience data, leaving room for ad wastage?
These factors can impede your ability to drive sales and achieve a higher ROI. Programmatic advertising services can be the solution you’ve been missing. They enable efficient ad buying, audience targeting, and real-time measurement of your campaigns.
At Single Grain, we specialize in delivering data-driven programmatic advertising strategies. With our expertise, we can help you turn these issues around, driving better engagement and ultimately, better returns.
Our Expertise in Programmatic Advertising
Single Grain is well-versed in the intricacies of programmatic advertising. We understand it’s more than just automated ad buying – it’s about leveraging data to reach your audience more effectively.
We’ll help you take advantage of real-time bidding, audience insights, and behavioral data to customize and target your ads. Furthermore, we can help you refine your ad strategies, reduce wastage, and drive your ROI significantly higher.
As programmatic advertising becomes more prevalent, having Single Grain on your side offers a competitive edge. We’ll ensure that programmatic advertising becomes a compelling part of your brand’s larger digital strategy.
Our programmatic advertising services include:
- Real-Time Bidding (RTB)
- Data-driven ad targeting
- Ad performance analysis
- Programmatic SEO and content optimization
- Audience segmentation and Insights
- Automated media buying
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift from performance to brand marketing in paid advertising. They emphasize a full-funnel approach and the need for impression-based ads for long-term growth. Their talk includes the importance of creating distinct audiences, the challenges of attribution, and the unreliable data from agencies. They highlight investing in top-of-funnel traffic, the benefits and limitations of certain strategies for different brand sizes, and the necessity of analyzing campaign impacts over extended periods. Despite data limitations, they stress directional trends, patience, and the role of agencies in navigating marketing complexities for sustainable growth.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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How can programmatic advertising services transform my marketing efforts?
Programmatic advertising has the potential to revolutionize your marketing strategy. It automates the buying and selling of ad inventory, which can save you time and resources. By using data analytics, programmatic advertising can target your ads to specific demographics, behaviors, and locations. This makes your marketing more effective, as you’re reaching the individuals most likely to be interested in your product or service. Plus, with real-time bidding, you can make your ad spend go further. It’s a modern, efficient, and data-driven approach to reaching your audience.
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What advantages does programmatic advertising offer over traditional advertising methods?
Traditional advertising methods often involve a long, complex process of negotiations and manual orders. In contrast, programmatic advertising automates this process, making it much quicker and more efficient. It also offers superior targeting capabilities. Utilizing data and machine learning, programmatic advertising can serve ads to a highly specific audience based on factors like demographics, interests, and online behavior. This often results in increased engagement and higher ROI.
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How do programmatic advertising services ensure my ads reach the right audience?
Through the use of advanced data analytics and technology, programmatic advertising can target your ads to the specific audience that you want to reach. It uses real-time data and machine learning to analyze a user’s behavior, location, and demographic information to determine if they’re a good fit for your ad. This ensures that your ad is served to the most relevant audience, increasing the chances of engagement and conversion.
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Will programmatic advertising services fit into my current marketing budget?
The beauty of programmatic advertising is that it can be scaled to fit various budget sizes. With real-time bidding, you can control how much you’re willing to pay for an ad impression, giving you greater control over your ad spend. Also, because programmatic advertising is highly targeted, it often results in a higher ROI, making your marketing budget work harder for you. To understand how it can specifically fit into your budget, we’d recommend a consultation to assess your unique needs and goals.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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Best Programmatic Advertising Case Studies for Exceptional ROAS
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