+193%
sign-ups
We Have Driven Impact At
Maximize Digital Efficiency with Marketing Automation
Is your blockchain enterprise grappling with the complexities of streamlining your digital marketing efforts while ensuring consistent engagement with your crypto-savvy audience to drive growth?
Managing multiple marketing platforms in the fast-paced, ever-evolving blockchain industry can be intricate, overwhelming, and time-consuming. Balancing email campaigns, social media posts, customer interactions, analytics tracking, all while keeping up with the latest blockchain developments can quickly become chaotic. This can lead to ineffective campaigns, loss of potential investors, and hindered business growth.
With a sophisticated digital marketing automation strategy, you can streamline your marketing efforts, maintain consistency, deliver personalized experiences to your blockchain audience, and drive better engagement with measurable results.
As an experienced digital marketing automation agency, Single Grain understands these challenges unique to the blockchain industry. We leverage our expertise in digital marketing automation to create customized strategies that decrease your workload, increase marketing effectiveness, and help you stay ahead in the blockchain market.
Achieving Success with Single Grain's Marketing Automation
At Single Grain, we will revolutionize your digital marketing operations within the blockchain industry, transforming them from overwhelming to seamless through an automation strategy tailored to your specific needs. We take time to understand your blockchain business goals and align your marketing automation strategy with these, providing optimal results.
We use advanced analytics to target your marketing campaigns more effectively, utilizing customer data to personalize your messaging. This ensures higher engagement rates, customer loyalty, and ultimately, increased revenue within the blockchain market. We continually optimize your campaigns based on real-time analytics and feedback to ensure the best possible outcomes.
Our marketing automation solutions are designed to free you from manual processes, giving you more time to focus on what truly matters – your business growth and customer satisfaction in the blockchain space.
Our services include:
- Email campaign automation
- Social media automation
- CRM integration
- Conversion tracking and analytics
- Customer segmentation and personalization
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube Ads Strategy & Google's 7-11-4 Rule
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam share insights on AI in marketing, covering topics like long-form YouTube ads, engagement strategies, the 711 four rule, innovative AI tools, and SEO improvement techniques. They discuss the effectiveness of video ad sequences, tracking offline purchases, the Lindy effect, and the importance of brand building, hiring, and cultural fit. The video offers actionable strategies for leveraging AI in marketing.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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