+17%
conversion rate
We Have Driven Impact At
Maximize Digital Efficiency with Marketing Automation
Is your business struggling to streamline your digital marketing efforts and maintain consistent customer engagement to drive growth?
Handling multiple marketing platforms can be complex, overwhelming, and time-consuming. Managing email campaigns, social media posts, customer interactions, analytics tracking on top of your daily operations can spiral out of control. This can result in ineffective campaigns, loss of customers, and stunted business growth.
With a sophisticated digital marketing automation strategy, you can streamline your marketing efforts, maintain consistency, deliver personalized customer experience, and drive better engagement with measurable results.
As an experienced digital marketing automation agency, Single Grain understands these challenges. We leverage our expertise in digital marketing automation to create customized strategies that decrease your workload and increase marketing effectiveness.
Achieving Success with Single Grain's Marketing Automation
At Single Grain, we will transform your digital marketing operations from overwhelming to seamless through an automation strategy tailored to your specific needs. We take time to understand your business goals and align your marketing automation strategy with these, providing optimal results.
We use advanced analytics to target your marketing campaigns more effectively, utilizing customer data to personalize your messaging. This ensures higher engagement rates, customer loyalty, and ultimately, increased revenue. We continually optimize your campaigns based on real-time analytics and feedback to ensure the best possible outcomes.
Our marketing automation solutions are designed to free you from manual processes, giving you more time to focus on what truly matters – your business growth and customer satisfaction.
Our services include:
- Email campaign automation
- Social media automation
- CRM integration
- Conversion tracking and analytics
- Customer segmentation and personalization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube Ads Strategy & Google's 7-11-4 Rule
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss AI in marketing, covering topics like long-form YouTube ads, YouTube video ads, the 711 four rule, AI tools like Busy AI and Opus Pro, AI in blogs and SEO, the effectiveness of video ad sequences, and offline tracking challenges. Insights on the Lindy effect, brand building, hiring, and nurturing talent are also shared, providing strategies to leverage AI in marketing.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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How does your digital marketing automation agency stand out from the rest?
Our agency goes beyond just automation. We leverage data, technology, and strategic insights to create personalized customer journeys that drive conversions. Our team stays ahead of the curve, using the latest automation tools and tactics to optimize your marketing efforts. We believe in delivering measurable results and providing our clients with a clear return on their investment.
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How does digital marketing automation differ from traditional digital marketing?
While traditional digital marketing focuses on creating and distributing content, digital marketing automation streamlines these processes. It utilizes technology to automate repetitive tasks, nurture leads, and manage multichannel marketing campaigns. This allows businesses to engage their audience more effectively, personalize their messaging, and increase their conversion rates.
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Which platforms do you use as a digital marketing automation agency?
The platforms we use depend on your specific goals and target audience. We work with a variety of automation platforms, from email marketing software like Mailchimp and Sendinblue to social media management tools like Hootsuite and Buffer. Our team focuses on selecting the best tools to automate your marketing processes, measure your campaign’s performance, and optimize your customer engagement strategies.
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What should be my budget for digital marketing automation services?
The budget for digital marketing automation services varies based on your business size, goals, and the complexity of your marketing operations. Our agency works on a custom proposal basis, advising on allocations that would best serve your objectives and deliver a powerful ROI. We believe in tailored solutions, not one-size-fits-all packages.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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