-41.37%
CPL
We Have Driven Impact At
Master the Digital Ad Space with Programmatic
Does the complexity of buying digital ad space feel like a maze you can’t navigate, especially in the SaaS industry?
Understanding the ins and outs of the digital ecosystem can be daunting. It’s not just about buying ad space, but about reaching the right audience at the right time, with the right message. Multiply these requirements with the array of digital platforms and the task becomes seemingly impossible, especially when you’re trying to promote your software solutions.
A programmatic approach to media buying can break down this complexity and put you in the driver’s seat of your digital advertising. Efficient and data-driven media buying is only a programmatic strategy away. This is particularly crucial in the SaaS sector, where reaching the right audience can make all the difference.
Single Grain, as a top-notch programmatic media agency, is equipped to implement efficient ad buying systems for you, specifically designed to maximize your ad impressions, clicks and conversions. Let Single Grain guide your journey through the labyrinth of digital advertising, ensuring your SaaS products reach the right audience at the right time.
Single Grain: Programmatic Advertising Excellence
Investing in programmatic advertising with Single Grain, a programmatic media agency, ensures precision and data-driven results for your SaaS business. We leverage technology and data for real-time bidding on ad spaces, ensuring your software solutions connect with your target audience cost-effectively.
Maximizing your ROI goes beyond buying ad space; it’s about utilizing intelligent algorithms for high-impact ad placements. Single Grain can provide just that. We aim for the best placements that ensure your SaaS offerings get seen by the right audience, leading to improved user engagement and conversion rates.
Our dedicated team at Single Grain will work hand-in-hand with you to bring your programmatic advertising vision to life, manage your campaigns, and provide insightful reports to keep you updated on the results. We understand the unique challenges of the SaaS industry and are here to help you navigate them.
Key services offered by Single Grain as a programmatic media agency include:
- Customized programmatic strategy for SaaS
- Real-time bidding
- Target audience identification
- Ad tracking and performance analysis
- Ad creative and content strategies for SaaS
- Campaign management and optimization
- Insightful reporting
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss future marketing agency challenges in a podcast collaboration. They emphasize the need for agencies to offer deep value beyond media buying, touching on their personal experiences and agency growth. The conversation explores the importance of focusing on client success, the evolving marketing landscape, challenges for media buying agencies, and the potential of programmatic SEO and AI. They also debate agencies having stakes in client businesses and the financial insights from selling a successful agency.
Learn More About The Work We’ve Done
-
Increases Post Engagement Rate by 400% with Single Grain
-
454% Growth in Google Ads Revenue After Account Restructure.
-
Spend and Leads Increased While Earning a More Efficient CPA
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Increasing Free Quote Submissions on Homepage by 95%
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
-
What exactly does a programmatic media agency do?
As a SaaS-focused programmatic media agency, we essentially empower your software service business to harness data and technology for the automation and optimization of digital advertising transactions in real-time. This strategy guarantees your promotional materials connect with the appropriate audience precisely when and where they’re most receptive. By utilizing programmatic methodologies, we can assist you in enhancing operational efficiency, refining audience targeting, and achieving superior control and visibility over your advertising investment.
-
How does programmatic buying differ from traditional media buying?
Conventional software sales methods can be laborious, involving lengthy negotiations and extensive documentation. However, with the advent of programmatic sales in the SaaS industry, this process has been revolutionized. It’s now automated and data-driven, enabling more accurate targeting and real-time enhancements. This ensures your software solutions reach the appropriate audience in the right context, potentially resulting in improved user engagement and conversion rates. It’s a paradigm shift in the realm of digital software marketing.
-
Can a programmatic media agency really help improve my advertising ROI?
Definitely! A finely-tuned programmatic approach can yield substantial enhancements in your SaaS product’s advertising ROI. By leveraging the strength of data and real-time bidding, we can guarantee your advertisements reach the appropriate audience when they’re most receptive. This degree of meticulous targeting minimizes unnecessary expenditure and amplifies the probability of user acquisition. Furthermore, with real-time analytics, we’re able to perpetually refine your campaigns for superior outcomes.
-
Is programmatic advertising suitable for all types of businesses?
Deploying programmatic advertising can yield significant advantages for any SaaS enterprise that incorporates digital advertising into its growth blueprint. From burgeoning startups seeking to amplify their local footprint to global SaaS giants striving for worldwide penetration, programmatic advertising provides precise targeting and scalability. Nevertheless, the tactics and platforms employed can fluctuate based on your organization’s scale, objectives, and target user base. We are equipped to customize a programmatic strategy that optimally aligns with your unique requirements.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
Explore More on This Topic
Best Programmatic Advertising Agency: Top 6 Choices for 2023
Updated July 2023. Programmatic ads are one of the most cost-effective, customizable and data-driven methods of buying paid media. To get the most out of your ad spend, it’s wise…
Full Article
Best Programmatic Advertising Case Studies for Exceptional ROAS
Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology…
Full Article
Scale Your Business Fast with These Programmatic SEO Examples
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. One strategy that has been making waves recently is programmatic SEO. While the concept itself isn’t…
Full Article
