+17%
conversion rate
We Have Driven Impact At
Master the Digital Ad Space with Programmatic
Does the process of purchasing digital ad space feel like navigating through the Everglades without a map?
Grasping the intricacies of the digital landscape can be as challenging as understanding Florida’s diverse ecosystem. It’s not just about securing ad space, but about delivering the right message to the right audience at the perfect moment. Combine these factors with the multitude of digital platforms, and the task can seem as daunting as facing a Florida hurricane.
However, a programmatic approach to media buying can simplify this complexity, putting you in control of your digital advertising like a seasoned captain steering a ship through Florida’s waters. Efficient and data-driven media buying is just a programmatic strategy away.
Single Grain, a leading programmatic media agency, is ready to implement effective ad buying systems for you, specifically tailored to amplify your ad impressions, clicks, and conversions. Let Single Grain guide your journey through the digital advertising landscape, just as a seasoned guide would navigate through Florida’s diverse terrain.
Single Grain: Programmatic Advertising Excellence
When you choose to invest in programmatic advertising with Single Grain, you’re choosing a Florida-based agency that guarantees precision and data-driven results. We harness the power of technology and data to bid on ad spaces in real-time, ensuring your message reaches your target audience in the most cost-effective way.
At Single Grain, we understand that maximizing your ROI is about more than just buying ad space. It’s about leveraging intelligent algorithms to secure high-impact ad placements. We strive to secure the best placements that ensure your ads are seen by the right audience, leading to increased engagement and conversion rates.
Our dedicated team at Single Grain is committed to working closely with you to bring your programmatic advertising vision to life. We manage your campaigns and provide insightful reports to keep you updated on the results, all from our sunny Florida location.
As a leading programmatic media agency, Single Grain offers the following key services:
- Customized programmatic strategy
- Real-time bidding
- Identification of your target audience
- Ad tracking and performance analysis
- Ad creative and content strategies
- Management and optimization of your campaigns
- Insightful reporting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, industry experts from Perpetual Traffic and Marketing School podcasts, including Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel, discuss marketing's future, agency value beyond media buying, and personal insights. They focus on the evolving role of agencies in providing deeper value, the challenges of relying on ad spend percentages, and the importance of focusing on client success. The discussion also touches on the prospects of automation, programmatic SEO, AI, and the suggestion that agencies should partake in client businesses. The episode wraps up with Kasim Aslam's insights on financial success in agency operation.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly does a programmatic media agency do?
As a programmatic media agency, we’re here to empower your Florida-based business by harnessing data and cutting-edge technology. Our goal? To streamline and enhance your digital advertising transactions in real-time. We aim to ensure your promotional content finds its way to the appropriate audience, at the most opportune moment, and within the most relevant context. By utilizing programmatic methodologies, we’re able to boost your operational efficiency, refine your targeting strategies, and provide you with a clearer, more transparent view of your advertising investments.
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How does programmatic buying differ from traditional media buying?
Conventional media procurement can often feel like navigating through a labyrinth of negotiations and administrative tasks, especially here in Florida where the market is so diverse. Enter the realm of programmatic buying, a method that automates and data-fuels this process. It’s like having a GPS to guide your ads directly to your target audience in the most relevant context. The result? Enhanced engagement and potentially improved conversion rates. In the digital advertising sphere, this is nothing short of a revolution.
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Can a programmatic media agency really help improve my advertising ROI?
Indeed! A meticulously crafted programmatic approach, especially in the vibrant market of Florida, can be a game-changer for your advertising ROI. By leveraging the might of data and real-time bidding, we can guarantee that your advertisements reach the right eyes at the perfect moment. This pinpoint accuracy in targeting minimizes unnecessary expenditure and heightens the probability of conversion. Additionally, with the support of real-time analytics, we have the capability to consistently fine-tune your campaigns for superior outcomes.
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Is programmatic advertising suitable for all types of businesses?
Whether you’re a budding enterprise seeking to amplify your local influence or a global powerhouse aiming to extend your reach, programmatic advertising is a potent tool in your digital marketing arsenal. It’s particularly advantageous in diverse markets like Florida, where precise targeting and scalability are paramount. However, the tactics and platforms employed can fluctuate based on your business’s scale, objectives, and target demographic. Our expertise lies in crafting a programmatic strategy that aligns seamlessly with your unique requirements, ensuring your Florida-based business thrives in the digital landscape.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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Best Programmatic Advertising Agency: Top 6 Choices for 2023
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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends
If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional…
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Best Programmatic Advertising Case Studies for Exceptional ROAS
Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology…
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