We Have Driven Impact At
Master the Digital Ad Space with Programmatic
Feeling lost in the labyrinth of digital ad space buying, as if you’re navigating the intricate waterways of Miami’s canals?
Grasping the complexities of the digital ecosystem can feel as overwhelming as understanding the vibrant, diverse culture of Miami. It’s not just about securing ad space, but about delivering the right message, to the right audience, at the right time. Factor in the multitude of digital platforms, and the task can seem as daunting as finding your way through the bustling streets of Little Havana.
But just as Miami’s grid system simplifies navigation, a programmatic approach to media buying can demystify this complexity, putting you in control of your digital advertising. Efficient, data-driven media buying is within your reach, just like the sun-soaked beaches of Miami.
Single Grain, a leading programmatic media agency, is ready to implement effective ad buying systems for you, tailored to optimize your ad impressions, clicks, and conversions. Let Single Grain be your guide through the digital advertising maze, just as a seasoned tour guide would navigate you through the vibrant neighborhoods of Miami.
Single Grain: Programmatic Advertising Excellence
When you choose to invest in programmatic advertising with Single Grain, you’re choosing a Miami-based agency that guarantees precision and data-driven results. We harness the power of technology and data to bid on ad spaces in real-time, ensuring your message reaches your target audience in the most cost-effective way.
At Single Grain, we understand that maximizing your ROI is about more than just buying ad space. It’s about leveraging intelligent algorithms to secure high-impact ad placements. We strive to secure the best placements that ensure your ads are seen by the right audience, leading to increased engagement and conversion rates.
Our dedicated team at Single Grain, located in the heart of Miami, will work closely with you to bring your programmatic advertising vision to life. We manage your campaigns and provide insightful reports to keep you updated on the results.
As a leading programmatic media agency, Single Grain offers the following key services:
- Customized programmatic strategy
- Real-time bidding
- Identification of target audience
- Ad tracking and performance analysis
- Ad creative and content strategies
- Campaign management and optimization
- Insightful reporting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel collaborate in a podcast to discuss the marketing world's future, agency value beyond media buying, and personal anecdotes. They focus on the necessity for agencies to provide deeper value, changing agency valuations, the impact of automation, and the idea of agencies having stakes in client businesses. The conversation also addresses the challenges for SMBs transitioning to performance-based models and concludes with Aslam's insights from selling his agency.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What exactly does a programmatic media agency do?
As a programmatic media agency, we’re in the business of employing data and cutting-edge technology to streamline and enhance the purchase and sale of digital advertising in real-time. This strategy guarantees that your advertisements are seen by the appropriate audience, at the most opportune time, and in a context that resonates with them. In the vibrant and dynamic digital landscape of Miami, we utilize programmatic methodologies to boost your operational efficiency, refine your targeting strategies, and provide you with a clearer, more transparent view of your advertising expenditure. Are you ready to take control of your advertising in a way that truly speaks to your audience?
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How does programmatic buying differ from traditional media buying?
Conventional methods of media purchasing in Miami can often feel like a laborious journey, filled with negotiations and endless paperwork. However, the advent of programmatic buying has revolutionized this process, introducing automation and data-driven decision making. This innovative approach facilitates razor-sharp targeting and real-time fine-tuning, ensuring your advertisements connect with the right audience in the most fitting context. The result? A potential surge in engagement and conversion rates. Indeed, programmatic buying is reshaping the landscape of digital advertising in our city.
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Can a programmatic media agency really help improve my advertising ROI?
Indeed! A finely-tuned programmatic approach, when implemented by a proficient programmatic media agency like ours, can fuel a considerable enhancement in your advertising returns, even in a vibrant market like Miami. By leveraging the potential of data and real-time bidding, we can guarantee that your advertisements reach the ideal audience at the most opportune moment. This degree of meticulous targeting minimizes unnecessary expenditure and amplifies the probability of conversion. Moreover, with the aid of real-time analytics, we have the capability to perpetually fine-tune your campaigns for superior outcomes.
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Is programmatic advertising suitable for all types of businesses?
Embracing programmatic advertising can yield significant rewards for any enterprise that incorporates digital advertising into their marketing blueprint. Whether you’re a modest Miami-based business striving to amplify your local footprint, or a multinational giant with sights set on worldwide influence, programmatic advertising provides exact targeting and expansive scalability. However, the tactics and platforms employed may be subject to change based on your company’s scale, objectives, and intended audience. We’re here to craft a bespoke programmatic strategy that aligns seamlessly with your unique requirements.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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