+17%
conversion rate
We Have Driven Impact At
Master the Digital Ad Space with Programmatic
Does the labyrinth of digital ad buying in Los Angeles feel like a puzzle you can’t solve?
Grasping the intricacies of the digital landscape can be overwhelming. It’s not just about purchasing ad space, but about delivering the right message to the right audience at the right moment. When you factor in the multitude of digital platforms, the task can seem Herculean.
However, a programmatic approach to media buying can simplify this complexity, putting you in control of your digital advertising. The key to efficient, data-driven media buying is just a programmatic strategy away.
Single Grain, a leading programmatic media agency in the City of Angels, is ready to implement effective ad buying systems for you. Our strategies are tailored to optimize your ad impressions, clicks, and conversions. Allow Single Grain to be your compass in the intricate world of digital advertising in Los Angeles.
Single Grain: Programmatic Advertising Excellence
When you partner with Single Grain, a Los Angeles-based programmatic media agency, you’re investing in precision and data-driven results. We harness the power of technology and data to bid on ad spaces in real-time, ensuring your message reaches your target audience in a cost-effective manner.
But maximizing your ROI is about more than just buying ad space. It’s about leveraging intelligent algorithms to secure high-impact ad placements. That’s where Single Grain comes in. We strive to secure the best placements that guarantee your ads are seen by the right people, leading to increased engagement and conversion rates.
Our dedicated team at Single Grain is committed to working closely with you to bring your programmatic advertising vision to life. We manage your campaigns and provide insightful reports to keep you updated on the results, right here from the heart of Los Angeles.
As a leading programmatic media agency, Single Grain offers the following key services:
- Customized programmatic strategy
- Real-time bidding
- Identification of target audience
- Ad tracking and performance analysis
- Ad creative and content strategies
- Campaign management and optimization
- Insightful reporting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a special collaboration, industry experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel from the Perpetual Traffic and Marketing School podcasts discuss the future of marketing agencies. They explore the evolving marketing landscape, emphasizing agencies' need to provide deep value beyond media buying. The conversation includes personal stories, the importance of focusing on client success, and the challenges of media buying agencies. They debate the changing agency valuation, automation's impact, and the idea of agencies having stakes in client businesses. The episode ends with Kasim Aslam's insights on running a successful agency.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly does a programmatic media agency do?
Are you looking for a programmatic media agency in Los Angeles? We specialize in leveraging data and technology to automate and optimize the buying and selling of digital advertising in real-time. Our expertise allows us to ensure that your ads reach the right audience at the right time and in the right context, maximizing your advertising impact.
With our programmatic technologies, we can help you increase efficiency, improve targeting, and gain greater control and transparency over your advertising spend. We understand the challenges faced by businesses in Los Angeles and are here to provide tailored solutions to meet your specific needs.
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How does programmatic buying differ from traditional media buying?
Are you tired of the manual, time-consuming process of traditional media buying in Los Angeles? Negotiations and paperwork can be a hassle. But fear not, because as a programmatic media agency, we have the solution for you. Our automated and data-driven approach to media buying eliminates the need for manual processes. With programmatic buying, you can enjoy more precise targeting and real-time optimization. This means your ads will reach the right people in the right context, potentially leading to better engagement and conversion rates. Say goodbye to the old ways and embrace the game-changer in the world of digital advertising.
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Can a programmatic media agency really help improve my advertising ROI?
Definitely! A well-executed programmatic strategy can drive significant improvements in your advertising ROI. By harnessing the power of data and real-time bidding, we can ensure your ads are seen by the right audience at the right time, right here in Los Angeles. This level of precision targeting reduces wasted spend and increases the likelihood of conversion. Plus, with real-time analytics, we can continuously optimize your campaigns for even better results tailored to the vibrant market of Los Angeles.
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Is programmatic advertising suitable for all types of businesses?
Are you a business in Los Angeles looking to enhance your digital advertising efforts? Programmatic advertising can be a game-changer for your marketing strategy. Whether you’re a small local business aiming to boost your presence in the city or a multinational corporation seeking global reach, programmatic offers precise targeting and scalability to suit your goals. However, we understand that the strategies and platforms used may vary depending on your business size, objectives, and target audience. That’s where we come in. As a leading programmatic media agency in Los Angeles, we have the expertise to tailor a programmatic strategy that best suits your specific needs. Let us help you navigate the complexities of programmatic advertising and unlock its full potential for your business.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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Best Programmatic Advertising Case Studies for Exceptional ROAS
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