+17%
conversion rate
We Have Driven Impact At
Master the Digital Ad Space with Programmatic
Feeling lost in the labyrinth of digital ad space buying, especially in the dynamic market of California?
Grasping the intricacies of the digital ecosystem can be overwhelming. It’s not just about securing ad space, but about delivering the right message to the right audience at the right moment. Factor in the multitude of digital platforms, and the task can seem Herculean.
However, a programmatic approach to media buying can simplify this complexity, putting you in control of your digital advertising. Efficient, data-driven media buying is within your reach, even in the competitive Californian market.
Single Grain, a leading programmatic media agency, is ready to deploy efficient ad buying systems for you. Our strategies are tailored to amplify your ad impressions, clicks, and conversions. Let Single Grain be your compass in the intricate world of digital advertising in California.
Single Grain: Programmatic Advertising Excellence
When you choose to invest in programmatic advertising with Single Grain, a leading programmatic media agency in California, you’re choosing precision and data-driven results. We harness the power of technology and data to bid on ad spaces in real-time, ensuring your message reaches your target audience in a cost-effective manner.
At Single Grain, we understand that maximizing your ROI is about more than just buying ad space. It’s about leveraging intelligent algorithms to secure high-impact ad placements. We strive to secure the best placements that ensure your ads are seen by the right audience, leading to increased engagement and improved conversion rates.
Our dedicated team at Single Grain is committed to working closely with you to bring your programmatic advertising vision to life. We manage your campaigns and provide insightful reports to keep you updated on the results, all while soaking up the innovative spirit that California is known for.
As a programmatic media agency, Single Grain offers the following key services:
- Customized programmatic strategy development
- Real-time bidding on ad spaces
- Identification of your target audience
- Ad tracking and performance analysis
- Development of ad creative and content strategies
- Management and optimization of your campaigns
- Insightful reporting to keep you informed
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies and the need for value beyond media buying. They share personal stories, touch on their agencies' growth, and explore agency challenges, including deeper analysis and client success focus. The conversation also examines changing agency values, automation benefits, and the idea of agencies having stakes in client businesses. The importance of offering comprehensive services to SMBs and the financial aspects of running an agency are highlighted, with Aslam sharing his agency sale experience.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What exactly does a programmatic media agency do?
As a programmatic media agency, we are dedicated to empowering your business by harnessing the power of data and cutting-edge technology. We streamline and enhance the purchase and sale of digital advertising in real-time, a method that is particularly effective in the dynamic California market. This strategy guarantees that your advertisements connect with the intended audience at the most opportune moment and within the most relevant context. Through the application of programmatic technologies, we are committed to boosting your operational efficiency, refining your targeting strategies, and providing you with unparalleled control and clarity over your advertising expenditure.
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How does programmatic buying differ from traditional media buying?
Conventional media procurement can often be a labor-intensive, drawn-out procedure, laden with discussions and administrative tasks. However, in the Golden State of California, we’re embracing the revolution of programmatic buying. This method automates the entire process, leveraging data to drive decisions. It facilitates laser-focused targeting and offers the advantage of real-time fine-tuning. Consequently, your advertisements connect with the ideal audience in the most suitable context, potentially enhancing engagement and boosting conversion rates. Indeed, it’s a transformative approach in the realm of digital advertising.
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Can a programmatic media agency really help improve my advertising ROI?
Indeed! Implementing a well-crafted programmatic strategy can lead to substantial enhancements in your advertising return on investment. By leveraging the potency of data and real-time bidding, we can make certain that your ads are viewed by the appropriate audience at the ideal moment. This heightened accuracy in targeting, a specialty of ours here in California, minimizes unnecessary expenditure and boosts the probability of conversion. Furthermore, with the aid of real-time analytics, we have the capability to perpetually fine-tune your campaigns for superior outcomes.
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Is programmatic advertising suitable for all types of businesses?
Embracing programmatic advertising can yield significant benefits for any enterprise that incorporates digital advertising into its marketing mix. Whether you’re a small business striving to amplify your footprint in the Golden State, or a multinational corporation seeking to extend your influence worldwide, programmatic provides the advantage of pinpoint targeting and scalability. However, the tactics and platforms employed might differ based on your company’s scale, objectives, and target demographic. We’re here to craft a programmatic strategy that’s uniquely tailored to meet your distinct needs in California and beyond.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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