+17%
conversion rate
We Have Driven Impact At
Master the Digital Ad Space with Programmatic
Does the complexity of buying digital ad space feel like a maze you can’t navigate?
Understanding the ins and outs of the digital ecosystem can be daunting. It’s not about merely buying ad space, but about reaching the right audience at the right time, with the right message. Multiply these requirements with the array of digital platforms and the task becomes seemingly impossible.
A programmatic approach to media buying can break down this complexity and put you in the driver’s seat of your digital advertising. Efficient and data-driven media buying is only a programmatic strategy away.
Single Grain, as a top-notch programmatic media agency, is equipped to implement efficient ad buying systems for you, specifically designed to maximize your ad impressions, clicks and conversions. Let Single Grain guide your journey through the labyrinth of digital advertising.
Single Grain: Programmatic Advertising Excellence
Investing in programmatic advertising with Single Grain ensures precision, data-driven results. We leverage technology and data for real-time bidding on ad spaces, ensuring you connect with your target audience cost-effectively.
Maximizing your ROI goes beyond buying ad space; it’s about utilising intelligent algorithms for high-impact ad placements. Single Grain can provide just that. We aim for the best placements that ensure your ads get seen by the right audience, leading to improved engagement and conversion rates.
Our dedicated team at Single Grain will work hand-in-hand with you to bring your programmatic advertising vision to life, manage your campaigns, and provide insightful reports to keep you updated on the results.
Key services offered by Single Grain as a programmatic media agency include:
- Customized programmatic strategy
- Real-time bidding
- Target audience identification
- Ad tracking and performance analysis
- Ad creative and content strategies
- Campaign management and optimization
- Insightful reporting
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel collaborate on a podcast to discuss the future of marketing agencies, emphasizing value beyond media buying. They share personal stories and agency growth insights, spotlighting the need for agencies to offer deeper value and adapt to changes in the industry, like automation and AI. They discuss agency valuation, the importance of focusing on client success, and the potential shift towards performance-based models. Kasim shares his agency sale experience, highlighting financial success factors.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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What exactly does a programmatic media agency do?
A programmatic media agency essentially helps your business leverage data and technology to automate and optimize the buying and selling of digital advertising in real-time. This approach ensures your ads reach the right audience at the right time and in the right context. By using programmatic technologies, we can help you increase efficiency, improve targeting, and gain greater control and transparency over your advertising spend.
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How does programmatic buying differ from traditional media buying?
Traditional media buying can be a manual, time-consuming process involving negotiations and paperwork. With programmatic buying, the process is automated and driven by data. It allows for more precise targeting and real-time optimization. This means your ads reach the right people in the right context, potentially leading to better engagement and conversion rates. It’s a game-changer in the world of digital advertising.
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Can a programmatic media agency really help improve my advertising ROI?
Absolutely! A well-executed programmatic strategy can drive significant improvements in your advertising ROI. By harnessing the power of data and real-time bidding, we can ensure your ads are seen by the right audience at the right time. This level of precision targeting reduces wasted spend and increases the likelihood of conversion. Plus, with real-time analytics, we can continuously optimize your campaigns for even better results.
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Is programmatic advertising suitable for all types of businesses?
Programmatic advertising can be beneficial for any business that uses digital advertising as part of its marketing strategy. From small businesses looking to increase their local presence to multinational corporations aiming for global reach, programmatic offers precise targeting and scalability. However, the strategies and platforms used may vary depending on your business size, goals, and target audience. We can help tailor a programmatic strategy that best suits your specific needs.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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