“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Optimize Your Site Visibility with Programmatic SEO
Struggling with getting your hotel’s website in front of the right audience? Feel like your hospitality services aren’t achieving their potential in search engine rankings?
Many hotels find it challenging to position themselves in the complex landscape of the digital marketplace. Algorithmic changes and ever-evolving SEO tactics can make it harder for your hotel to stay ahead of the competition.
The solution? A programmatic SEO strategy. These automated processes allow your hotel to optimize large volumes of web pages, boosting search engine visibility and driving quality traffic your way. This means more potential guests discovering your services and booking their stays with you.
And Single Grain is the perfect partner for this journey. As an experienced programmatic SEO agency, we have the technical expertise and strategic know-how to leverage this approach for your benefit. Our team will help you navigate the complexity of programmatic SEO, ensuring your hotel’s visibility is boosted online, attracting more guests and enhancing your occupancy rates.
Programmatic SEO: Our Expertise
At Single Grain, we are committed to helping our hotel clients elevate their online visibility with our expert programmatic SEO services. We understand the unique challenges faced by the hospitality industry in the digital landscape, and we’re here to help.
We’ll meticulously assess your current SEO efforts, identifying areas of improvement and devising a unique strategic approach tailored to your hotel’s specific needs. This could involve enhancing your visibility in local search results, or optimizing your content to attract more bookings.
Our team will then implement innovative programmatic SEO tactics, allowing automated processes to optimize your web pages to a high degree. These automated processes optimize large amounts of your website content, saving precious time without sacrificing results. This is particularly beneficial for hotels with a large number of pages detailing different rooms, amenities, and services.
We won’t stop with merely implementing strategies. We continually monitor the performance of your website, tweaking and refining the approach as needed to ensure your hotel is consistently reaching its target audience efficiently. This could mean adjusting your SEO strategy to target travelers during peak seasons, or refining your keywords to better match what potential guests are searching for.
Single Grain’s programmatic SEO offerings for the hotel industry include:
- Thorough SEO audit
- Strategic keyword research
- On-page and off-page SEO
- Link building strategies
- Local SEO practices
- SEO aligned content marketing
- Performance monitoring & adjustments
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
2023's Biggest SEO Losers and Time Wasting Mistakes
Eric Siu and Neil Patel discuss a study by Lily Ray on declining domain visibility, emphasizing the need for evolving SEO tactics over outdated methods. They highlight the importance of content updates, authority building, optimizing click-through rates, and innovative link-building. They assert that brand building is crucial for SEO success and touch on the importance of community for agency owners through the Agency Owners Association. They share strategies for growing during economic downturns, including acquisitions, exceptional client service, and hiring top talent. The conversation, part of a series offering marketing tips from experienced entrepreneurs, aims to provide practical advice for marketing success.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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How does a programmatic SEO agency enhance my online presence?
In the fast-paced world of the hotel industry, we harness cutting-edge methods to automate SEO strategies, delivering precise and streamlined outcomes. Our approach merges data scrutiny, machine learning, and automation to enhance your hotel website’s SEO performance. This guarantees your content remains pertinent, captivating, and readily accessible to your desired audience. Through the power of programmatic SEO, we’re capable of amplifying your SEO initiatives, attaining impactful results at a quicker pace than conventional methods.
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What makes programmatic SEO different from traditional SEO?
In the bustling hotel industry, traditional SEO methods can often feel like manually cleaning every room in a thousand-room hotel – laborious and inefficient. Enter Programmatic SEO, the housekeeping service for your website’s SEO. This innovative approach automates and amplifies the SEO process, enabling us to scrutinize vast data sets, pinpoint patterns, and apply modifications across hundreds or even thousands of web pages all at once. It’s like having an army of diligent housekeepers tidying up every corner of your digital property. This is especially advantageous for expansive hotel websites where manually optimizing each page would be as impractical as fluffing every pillow by hand.
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How do you determine the best programmatic SEO strategies for my business?
What sets programmatic SEO apart is its adaptability to meet your hotel’s unique requirements. By conducting a thorough examination of your hotel, its guests, and the hospitality industry, we devise a one-of-a-kind SEO strategy. We take into account elements such as your website’s current standing, the tactics employed by your competitors, and the most recent SEO advancements. This all-encompassing methodology guarantees the implementation of strategies that deliver optimal ROI and are in harmony with your hotel’s objectives.
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How much does a programmatic SEO agency typically cost?
The investment required for programmatic SEO solutions can differ greatly, influenced by factors such as the scale of your hotel, your particular market, and your unique objectives. We are committed to delivering worth and strive relentlessly to offer a service that generates a positive return on investment. During our first meeting, we’ll delve into your requirements and present a tailored proposal that includes the projected expenses. This approach guarantees that you have a comprehensive grasp of the financial commitment and the anticipated benefits.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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