+17%
conversion rate
We Have Driven Impact At
Transforming Your Digital Advertising Landscape
Ever wondered why your luxury brand’s display advertising doesn’t yield the opulence of returns you anticipated? Perhaps you keep encountering irrelevant ads despite your meticulous efforts to understand and cater to your affluent audience. Well, you’re not alone in this high-end struggle.
These challenges can stem from traditional ad buying techniques, which can be as inefficient as a poorly cut diamond, as untargeted as a mass-market campaign, and as hard to measure as the value of an antique. These are hurdles every luxury business faces when trying to capitalize on their digital advertising.
An effective solution is to adopt programmatic advertising. Like a well-tailored suit, programmatic ads, through real-time bids and audience insights, can make your digital marketing efforts more efficient, accurate, and measurable.
Single Grain, a leading digital marketing agency, specializes in programmatic advertising for the luxury industry. With our services, we can transform your display advertising landscape, making it as targeted as a personal shopper, as impactful as a statement piece, and as profitable as a rare gem.
Your Solution: Single Grain's Expert Programmatic Ad Services
At Single Grain, we recognize that programmatic advertising is the future of digital marketing, especially in the luxury sector. By harnessing the power of big data and artificial intelligence, we deliver highly personalized, timely, and relevant ads that resonate with the discerning tastes of luxury consumers, significantly enhancing your engagement and conversion rates.
We conduct comprehensive audits to understand your current advertising status in the luxury market. With data-driven insights, our team formulates bespoke strategies that maximize your return on investment. We track and optimize your campaigns in real-time, using advanced analytics to ensure your ad performance remains at its peak in this exclusive sector.
Through Single Grain’s results-oriented programmatic ad services, you can stay ahead in today’s fast-paced, competitive luxury digital landscape.
Our key programmatic ad services for the luxury industry include:
- Strategy Development and Implementation
- Ad Creative and Design
- Target Audience Identification
- Real-Time Bidding Management
- Campaign Performance Tracking and Analytics
- Ongoing Optimization and A/B Testing
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing, emphasizing a full-funnel approach and impression-based channels for long-term growth. They explore the transition from conversion-based ads to including consideration and awareness, the challenges of attribution, and the importance of analyzing beyond short sales cycles. Despite data unreliability and platform limitations, they highlight the need for patience, incremental spending on top-of-funnel campaigns, and leveraging competent agencies for sustainable growth.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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How does your approach to programmatic ads services differ from others in the industry?
We are well-versed in the intricacies of programmatic advertising, particularly in the realm of luxury goods and services. Our methodology stands out because we don’t merely initiate a campaign and let it operate autonomously – we persistently observe and refine our tactics based on live data. While we value the efficiency of automation, we never compromise on the critical role of strategic human supervision. Our team of specialists will collaborate with you to craft bespoke programmatic ad campaigns that truly engage your high-end clientele and optimize your return on investment.
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Can programmatic ads services really boost my business?
Absolutely! Programmatic advertising, particularly in the realm of luxury goods, harnesses the ability to connect with the ideal clientele at the perfect moment, delivering a message that resonates. By leveraging real-time bidding, demographic precision, and other sophisticated strategies, we ensure your high-end products or services are showcased to those with a discerning taste and a propensity to invest in luxury. This approach can dramatically enhance your conversion rates, elevate your brand prestige, and ultimately, amplify your profit margins.
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Which platforms are best for running programmatic ads?
Identifying the most suitable platform for your luxury brand’s programmatic ads hinges on your unique business aspirations and your high-end target market. Our expertise spans across all prominent platforms, from the Google Display Network to elite social media sites like Facebook and LinkedIn, and even avant-garde ad platforms like TikTok. We’ll collaborate intimately with you to pinpoint the most potent platforms that align with your objectives, guaranteeing that your ads captivate the right affluent audience at the perfect moment.
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How much should I budget for programmatic ad services?
When it comes to determining an investment for programmatic ads services in the luxury sector, there isn’t a universal solution. The budget is contingent on several elements such as the scale of your luxury brand, your objectives, and the prevailing market conditions. Nevertheless, we are dedicated to furnishing you with a tailored proposal that delineates the optimal investment for programmatic advertising to attain your targeted outcomes. Our ethos is rooted in transparency and we are here to help you maximize the value of your advertising expenditure. Are you prepared to elevate your luxury brand to the next level? Let’s engage in a conversation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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