-41.37%
CPL
We Have Driven Impact At
Transforming Your Digital Advertising Landscape
Ever wondered why your SaaS product isn’t getting the traction you hoped for in the digital space? Perhaps you keep seeing your ads displayed to irrelevant audiences, despite your best efforts to understand and target your ideal customers. Well, you’re not alone.
These challenges often stem from traditional ad buying techniques, which can be inefficient, untargeted, and difficult to measure. These are obstacles every SaaS company encounters when trying to maximize their digital advertising potential.
An effective solution is to adopt programmatic advertising. Through real-time bids and audience insights, programmatic ads can make your digital marketing efforts more efficient, accurate, and measurable, ensuring your SaaS product reaches the right audience at the right time.
Single Grain, a leading digital marketing agency, specializes in programmatic ads services. With our expertise, we can transform your digital advertising strategy, making it more targeted, impactful, and profitable, ultimately driving more users to your SaaS platform.
Your Solution: Single Grain's Expert Programmatic Ad Services
At Single Grain, we recognize that programmatic advertising is the future of SaaS marketing. By harnessing the power of big data and artificial intelligence, we deliver highly personalized, timely, and relevant ads, significantly enhancing your user engagement and conversion rates within the SaaS ecosystem.
We conduct comprehensive audits to understand your current advertising status in the SaaS market. With data-driven insights, our team formulates tailored strategies that maximize your return on investment. We track and optimize your campaigns in real-time, using advanced analytics to keep your ad performance at its peak in the SaaS industry.
Through Single Grain’s results-oriented programmatic ad services, you can stay ahead in today’s fast-paced, competitive SaaS landscape.
Our key programmatic ad services include:
- Strategy Development and Implementation
- Ad Creative and Design
- Target Audience Identification
- Real-Time Bidding Management
- Campaign Performance Tracking and Analytics
- Ongoing Optimization and A/B Testing
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, stressing a full-funnel, impression-based approach for long-term growth. They cover the move from conversion-only ads to those also targeting awareness, the challenges of attributions, the importance of considering longer sales cycles, and the limitations of data from Facebook and Google. The conversation also critiques business coaches and emphasizes the need for patience in top-of-funnel campaigns, pointing out the role of agencies in handling data complexities for sustainable marketing strategies.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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How does your approach to programmatic ads services differ from others in the industry?
We genuinely comprehend the intricate realm of programmatic advertising, particularly as it applies to the SaaS industry. Our methodology stands out because we don’t merely initiate a campaign and let it operate autonomously – we persistently observe and modify tactics grounded on live data. While we advocate for the use of automation, it never supersedes the value of strategic human supervision. Our cadre of professionals will collaborate with you to craft personalized programmatic ad campaigns that strike a chord with your intended audience, optimizing your return on investment.
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Can programmatic ads services really boost my business?
Absolutely! In the context of SaaS, programmatic advertising holds immense potential to connect with the appropriate audience at the most opportune moment, delivering a message that resonates. It leverages real-time bidding, demographic pinpointing, and other sophisticated strategies to guarantee your advertisements are viewed by individuals most inclined towards your software solution. This can dramatically enhance your user acquisition, brand visibility, and ultimately, your revenue growth.
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Which platforms are best for running programmatic ads?
Choosing the optimal platform for your programmatic ads is contingent on your unique business goals and the audience you aim to reach. As a SaaS company, we possess a broad knowledge base and experience across all major platforms, spanning from Google Display Network to social platforms such as Facebook and LinkedIn, and even burgeoning ad platforms like TikTok. Our commitment is to collaborate closely with you to identify the platforms that will best serve your objectives, guaranteeing your ads connect with the appropriate audience at the most opportune moments.
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How much should I budget for programmatic ad services?
When it comes to allocating a budget for programmatic ads services in the SaaS industry, there isn’t a universal solution. Your business’s scale, objectives, and the prevailing market conditions all play a significant role. Nevertheless, we are dedicated to delivering a tailored proposal that clearly delineates the investment required in programmatic advertising to attain your specific outcomes. Our ethos is rooted in transparency, and we’re here to help you optimize your advertising expenditure. Are you prepared to progress further? Let’s engage in a conversation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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