+17%
conversion rate
We Have Driven Impact At
Transforming Your Digital Advertising Landscape
Ever found yourself questioning why your display advertising efforts in San Diego aren’t yielding the results you anticipated? Maybe you’re constantly encountering irrelevant ads, despite your best efforts to understand and target your audience. You’re certainly not the only one facing this issue.
These challenges often stem from traditional ad buying methods, which can be inefficient, poorly targeted, and difficult to quantify. These are common obstacles every San Diego business encounters when trying to maximize their digital advertising potential.
A highly effective solution to these issues is the adoption of programmatic advertising. By leveraging real-time bidding and audience insights, programmatic ads can significantly enhance the efficiency, precision, and measurability of your digital marketing endeavors.
Single Grain, a premier digital marketing agency, excels in the realm of programmatic advertising. Our services are designed to revolutionize your display advertising approach, making it more targeted, impactful, and profitable, especially within the dynamic San Diego market.
Your Solution: Single Grain's Expert Programmatic Ad Services
At Single Grain San Diego, we’re convinced that the future of digital marketing lies in programmatic advertising. By harnessing the power of big data and artificial intelligence, we craft highly personalized, timely, and relevant ads that significantly enhance your engagement and conversion rates.
We undertake thorough audits to comprehend your current advertising landscape. Our team, armed with data-driven insights, designs strategies tailored to your needs, ensuring maximum return on your investment. We monitor and fine-tune your campaigns in real-time, employing advanced analytics to maintain peak ad performance.
With Single Grain San Diego’s outcome-focused programmatic ad services, you can secure a leading edge in the rapidly evolving, competitive digital arena.
Our key programmatic ad services encompass:
- Formulation and Execution of Strategies
- Ad Creativity and Design
- Identification of Target Audience
- Management of Real-Time Bidding
- Tracking of Campaign Performance and Analytics
- Continuous Optimization and A/B Testing
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing full-funnel and impression-based strategies for long-term growth. They explore the transition to consideration and awareness in ads, note challenges in attribution, and critique data reliability. The talk highlights investing in top-of-funnel traffic, the importance of data analytics despite measurement limitations, and the role of agencies in navigating complex marketing strategies for sustainable growth.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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How does your approach to programmatic ads services differ from others in the industry?
As experts in the realm of programmatic advertising, we comprehend the intricacies of this dynamic field, with a wealth of experience spanning multiple sectors. Our methodology is distinctive, as we don’t merely initiate a campaign and leave it to its own devices. Instead, we constantly supervise and refine our strategies, drawing on real-time data. While we value the efficiency of automation, we never compromise on the crucial element of strategic human intervention. Our proficient team, based in San Diego, is committed to collaborating with you to devise tailored programmatic ads services. These bespoke campaigns will resonate with your desired audience, optimizing your return on investment.
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Can programmatic ads services really boost my business?
Absolutely! In the dynamic landscape of San Diego, programmatic advertising emerges as a potent tool. It harnesses the power of real-time bidding, demographic targeting, and other sophisticated strategies to deliver your message to the right audience, at the right moment. This ensures your ads capture the attention of those with the highest potential interest in your offerings. The result? A notable boost in your conversion rates, heightened brand visibility, and ultimately, a positive impact on your financial performance.
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Which platforms are best for running programmatic ads?
When it comes to selecting an optimal platform for your programmatic ads services, it’s crucial to consider your unique business goals and the audience you aim to reach. Drawing from our broad experience with all leading platforms, from the Google Display Network to social media giants like Facebook and LinkedIn, and even the burgeoning ad platforms like TikTok, we’re well-equipped to guide you. We’re committed to working hand-in-hand with you, right here in San Diego, to identify the platforms that will most effectively meet your objectives. Our goal is to ensure your ads are seen by the right individuals at the most opportune moments.
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How much should I budget for programmatic ad services?
Understanding that every business has unique needs and goals, especially in diverse markets like San Diego, it’s clear that there isn’t a universal budget for programmatic ads services. Factors such as your business size, objectives, and the prevailing market conditions play a crucial role. That said, we are dedicated to crafting a personalized proposal for you, detailing the optimal investment in programmatic advertising to attain your targeted outcomes. We champion transparency and will steer you towards maximizing the value of your ad expenditure. Eager to move forward? Let’s start a conversation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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