+17%
conversion rate
We Have Driven Impact At
Transforming Your Digital Advertising Landscape
Ever found yourself questioning why your display advertising efforts, even in a tech-savvy city like San Francisco, aren’t yielding the returns you anticipated? Or perhaps you’re puzzled by the prevalence of irrelevant ads, despite your best efforts to understand and target your audience. Rest assured, you’re not the only one grappling with these issues.
These challenges often stem from traditional ad buying methods, which can be inefficient, lack precision, and present difficulties in tracking results. These are common obstacles every business encounters when trying to maximize their digital advertising potential.
A potent solution to these issues is the adoption of programmatic advertising. By leveraging real-time bidding and audience insights, programmatic ads can significantly enhance the efficiency, accuracy, and measurability of your digital marketing endeavors.
Single Grain, a premier digital marketing agency based in the heart of San Francisco, excels in programmatic advertising. Our services are designed to revolutionize your display advertising landscape, making it more targeted, impactful, and ultimately, more profitable.
Your Solution: Single Grain's Expert Programmatic Ad Services
At Single Grain, nestled in the heart of San Francisco, we’re convinced that the future of digital marketing lies in programmatic advertising. By harnessing the power of big data and artificial intelligence, we craft highly personalized, timely, and relevant ads that significantly enhance your engagement and conversion rates.
We undertake thorough audits to comprehend your current advertising landscape. Our team, armed with data-driven insights, devises bespoke strategies that amplify your return on investment. We monitor and fine-tune your campaigns in real-time, employing advanced analytics to ensure your ad performance remains at its zenith.
With Single Grain’s outcome-focused programmatic ad services, you can maintain a competitive edge in today’s rapidly evolving digital environment.
Our key programmatic ad services, tailored to the unique needs of the San Francisco market, include:
- Strategy Formulation and Execution
- Ad Creativity and Design
- Identification of Target Audience
- Management of Real-Time Bidding
- Tracking of Campaign Performance and Analytics
- Continuous Optimization and A/B Testing
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing and the need for a full-funnel approach. They highlight the transition from conversion-based ads to including consideration and awareness, the importance of targeting distinct audiences, and the challenges of attribution in digital marketing. The conversation also covers the unreliability of data, the necessity for long-term investment in top-of-funnel traffic, the limitations of platforms like Facebook and Google, and the role of agencies in navigating data complexities. They emphasize patience in top-of-funnel spending and focusing on directional trends for sustainable growth.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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How does your approach to programmatic ads services differ from others in the industry?
In the intricate landscape of programmatic advertising, our expertise is both broad and deep, spanning numerous sectors. What sets our approach apart in San Francisco is that we don’t merely initiate a campaign and leave it to its fate – we constantly supervise and recalibrate our strategies, informed by live data. While we harness the power of automation, we never let it overshadow the importance of strategic human intervention. Our proficient team will collaborate with you to craft personalized programmatic ads services that strike a chord with your intended audience, thereby optimizing your return on investment.
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Can programmatic ads services really boost my business?
Absolutely! In the bustling digital landscape of San Francisco, programmatic advertising shines as a beacon of precision and timeliness. It leverages real-time bidding, demographic pinpointing, and other sophisticated strategies to ensure your ads capture the attention of the individuals most inclined to engage with your offerings. This method has the potential to dramatically boost your conversion rates, elevate your brand visibility, and in the end, enhance your overall profitability.
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Which platforms are best for running programmatic ads?
In the dynamic landscape of San Francisco, the ideal platform for your programmatic ads hinges on your unique business goals and the audience you’re aiming to reach. Our team boasts a broad spectrum of expertise across all primary platforms, ranging from the Google Display Network to social media giants such as Facebook and LinkedIn, and even includes up-and-coming ad platforms like TikTok. We’re committed to partnering with you to identify the platforms that will most effectively meet your objectives, guaranteeing that your ads connect with the right individuals at the perfect moment.
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How much should I budget for programmatic ad services?
Recognizing that every business is unique, especially here in the dynamic San Francisco market, there isn’t a universal answer to the question of budgeting for programmatic ads services. The investment required hinges on multiple variables, such as your company’s scale, objectives, and the prevailing market conditions. Rest assured, we’re dedicated to crafting a personalized proposal for you, detailing the optimal investment in programmatic advertising to reach your specific targets. Our ethos is rooted in transparency, and we’re here to guide you in maximizing your advertising expenditure. Are you prepared to move forward? We’re eager to start a conversation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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