+17%
conversion rate
We Have Driven Impact At
Transforming Your Digital Advertising Landscape
Ever found yourself questioning why your display advertising efforts aren’t yielding the results you anticipated, even in the vibrant digital landscape of California? Or perhaps you’re constantly bombarded with irrelevant ads, despite your best efforts to understand and target your audience. You’re certainly not the only one facing these challenges.
These issues often stem from traditional ad buying methods, which can be inefficient, poorly targeted, and difficult to quantify. These are common obstacles every business encounters when trying to maximize their digital advertising potential.
A powerful remedy to these challenges is the adoption of programmatic advertising. By leveraging real-time bidding and audience insights, programmatic ads can significantly enhance the efficiency, precision, and measurability of your digital marketing initiatives.
Single Grain, a premier digital marketing agency based in the heart of California, excels in programmatic advertising. Our services are designed to revolutionize your display advertising approach, making it more targeted, impactful, and ultimately, more profitable.
Your Solution: Single Grain's Expert Programmatic Ad Services
At Single Grain, California, we’re convinced that the future of digital marketing lies in programmatic advertising. By harnessing the power of big data and artificial intelligence, we craft highly personalized, timely, and relevant ads that significantly enhance your engagement and conversion rates.
We undertake thorough audits to comprehend your current advertising landscape. Our team, armed with data-driven insights, devises tailored strategies that amplify your return on investment. We monitor and fine-tune your campaigns in real-time, employing advanced analytics to ensure your ad performance remains at its zenith.
With Single Grain’s outcome-focused programmatic ad services, you can maintain a competitive edge in today’s rapidly evolving digital environment, particularly in the dynamic Californian market.
Our key programmatic ad services encompass:
- Formulation and Execution of Strategies
- Ad Creativity and Design
- Identification of Target Audience
- Management of Real-Time Bidding
- Tracking of Campaign Performance and Analytics
- Continuous Optimization and A/B Testing
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing full-funnel approaches and impression-based channels for long-term growth. They explore the transition towards creating distinct audiences for better outcomes, the challenge of attribution, and the necessity of focusing beyond short-term conversions. The conversation also addresses the limitations of certain platforms and the importance of data and analytics in navigating the complexities of modern marketing strategies for sustainable growth.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
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How does your approach to programmatic ads services differ from others in the industry?
In the intricate realm of programmatic advertising, we possess a wealth of experience spanning diverse sectors, particularly in the dynamic California market. Our methodology is distinctive, as we don’t merely initiate a campaign and let it operate autonomously. Instead, we consistently supervise and recalibrate our strategies, drawing on up-to-the-minute data. While we harness the power of automation, we never compromise on the crucial element of strategic human supervision. Our seasoned professionals collaborate with you to craft bespoke programmatic ads services that strike a chord with your intended audience, thereby optimizing your return on investment.
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Can programmatic ads services really boost my business?
Absolutely! In the dynamic landscape of California, programmatic advertising holds the potential to connect with the ideal audience precisely when they’re most receptive, delivering a message that resonates. By leveraging real-time bidding, demographic-specific outreach, and other sophisticated strategies, we ensure your advertisements are viewed by individuals who are most inclined to engage with your offerings. This approach can dramatically elevate your conversion metrics, amplify your brand visibility, and in the end, boost your overall profitability.
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Which platforms are best for running programmatic ads?
When it comes to programmatic ads services, the optimal platform is largely influenced by your unique business goals and the demographics you’re aiming to reach. Our team, with its broad expertise across all prominent platforms, is well-versed in everything from Google Display Network to social media giants such as Facebook and LinkedIn, and even up-and-coming ad platforms like TikTok. We’re committed to collaborating with you closely, even here in the dynamic market of California, to identify the platforms that will most effectively meet your objectives, guaranteeing your ads connect with the appropriate audience when they’re most receptive.
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How much should I budget for programmatic ad services?
Recognizing that every business is unique, especially in the dynamic California market, we understand that a standard budget for programmatic ad services may not suit everyone. Factors such as your business scale, objectives, and the prevailing market conditions play a crucial role in determining your investment. Rest assured, we’re dedicated to crafting a personalized proposal for you, detailing the ideal investment in programmatic advertising to reach your specific goals. We champion transparency and will steer you towards maximizing your ad expenditure. Eager to move forward? Let’s start a conversation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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Best Programmatic Advertising Case Studies for Exceptional ROAS
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