+17%
conversion rate
We Have Driven Impact At
Transforming Your Digital Advertising Landscape
Ever wondered why display advertising doesn’t give you the return you hoped for? Perhaps you keep seeing irrelevant ads despite doing everything to understand and target your audience. Well, you’re not alone.
These problems can arise from traditional ad buying techniques which can be inefficient, untargeted, and hard to measure. These are hurdles every business faces when trying to capitalize on their digital advertising.
An effective solution is to adopt programmatic advertising. Through real-time bids and audience insights, programmatic ads can make your digital marketing efforts more efficient, accurate, and measurable.
Single Grain, a leading digital marketing agency, specializes in programmatic advertising. With our services, we can transform your display advertising landscape, making it more targeted, impactful, and profitable.
Your Solution: Single Grain's Expert Programmatic Ad Services
At Single Grain, we believe programmatic advertising is the future of digital marketing. By leveraging big data and artificial intelligence, we deliver highly personalized, timely, and relevant ads, significantly boosting your engagement and conversion rates.
We conduct comprehensive audits to understand your current advertising status. With data-driven insights, our team formulates tailored strategies that maximize your return on investment. We track and optimize your campaigns in real-time, using advanced analytics to keep your ad performance at its peak.
Through Single Grain’s results-oriented programmatic ad services, you can stay ahead in today’s fast-paced, competitive digital landscape.
Our key programmatic ad services include:
- Strategy Development and Implementation
- Ad Creative and Design
- Target Audience Identification
- Real-Time Bidding Management
- Campaign Performance Tracking and Analytics
- Ongoing Optimization and A/B Testing
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel, impression-based approach for long-term growth. They address the move towards consideration and awareness in ads, the creation of distinct audiences, and challenges in attribution and data reliability. The importance of investing in top-of-funnel traffic, analyzing beyond 90-day cycles, and the role of agencies in navigating data complexities are highlighted. The dialogue offers insights into adapting modern marketing strategies for sustainable growth.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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How does your approach to programmatic ads services differ from others in the industry?
We truly understand the complex world of programmatic advertising and have extensive experience across various industries. Our approach is unique in that we don’t just set up a campaign and let it run – we continuously monitor and adjust strategies based on real-time data. We believe in leveraging automation, but never at the expense of strategic human oversight. Our team of experts will work with you to create customized programmatic ad campaigns that resonate with your target audience and maximize your ROI.
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Can programmatic ads services really boost my business?
Definitely! Programmatic advertising has the power to reach the right audience at the right time, with the right message. It employs real-time bidding, demographic targeting, and other advanced techniques to ensure your ads are seen by those most likely to be interested in your product or service. This can significantly increase your conversion rates, brand awareness, and ultimately, your bottom line.
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Which platforms are best for running programmatic ads?
The best platform for your programmatic ads really depends on your specific business objectives and your target audience. We have extensive experience with all major platforms, from Google Display Network to social media sites like Facebook and LinkedIn, and even emerging ad platforms like TikTok. We’ll work closely with you to determine the most effective platforms for your goals, ensuring that your ads reach the right people at the right time.
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How much should I budget for programmatic ad services?
There is no one-size-fits-all answer to this question as the budget depends on various factors like your business size, goals, and the current market scenario. However, we are committed to providing you with a custom proposal that outlines how much you should invest in programmatic advertising to achieve your desired results. We believe in transparency and will guide you to make the most of your ad spend. Ready to take the next step? Let’s chat!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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