+10%
ROAS
We Have Driven Impact At
Boost Your Business Visibility with Stellar SEO
Do you feel like your online courses are lost in a sea of educational platforms, barely visible to your target learners? Are you attracting many visitors, but not the right ones? That’s the challenging reality of operating in the online education sector.
Your educational platform needs to be a beacon for your target students. As the digital learning landscape continues to evolve, staying visible and relevant requires robust SEO strategies. And if you think that merely sprinkling a few keywords in your course descriptions can enhance your search engine performance, think again. Today’s SEO is a sophisticated blend of technical optimization, content strategy, and authoritative backlinks.
Enter Single Grain – your partner in enhancing course visibility and driving quality traffic. As a seasoned SEO agency, we know how to leverage the power of SEO to put your online education platform in front of potential students who are searching for the courses you offer.
Single Grain: Your Specialist SEO Partner
At Single Grain, we are a team of SEO maestros who understand the intricacies of Google’s intricate and ever-evolving algorithms. Our approach isn’t about outsmarting the system; it’s about crafting a strategy that positions your online education platform where it needs to be – at the top of your audience’s searches.
We don’t subscribe to the “one-size-fits-all” philosophy. By diving deep into the world of online education, your competitors, and your learners, we tailor an SEO strategy that leverages your unique strengths and educational objectives. We’ll demystify the maze of SEO for you, transforming complex technical language into practical, understandable steps that lead to tangible growth.
Let’s transition you from the back of the class to the head of the digital learning space. Partner with us, and watch as your website ascends in search engine rankings, attracting a growing number of eager learners.
Here are just a few of the proven SEO services Single Grain provides:
- Technical SEO Audit
- Competitive Analysis
- Content Strategy & Optimization
- Link-Building Campaigns
- Local SEO
- Keyword research and analysis
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
2023's Biggest SEO Losers and Time Wasting Mistakes
Eric Siu and Neil Patel discuss a study by Lily Ray on SEO visibility declines and how to adapt. They debunk the notion that SEO is dead, highlighting the ineffectiveness of traditional methods and stressing the importance of updating content, focusing on trends, building authority, optimizing for clicks, and innovative link-building. Brand building is crucial for SEO success. They also discuss the importance of community for agency owners, introducing the Agency Owners Association, and share strategies for growth during economic downturns, including acquisitions and enhancing client relations. The conversation is part of a series offering marketing tips from their entrepreneurial experience.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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