+17%
conversion rate
We Have Driven Impact At
Achieve Superior ROI with Enterprise PPC
Is your current pay-per-click (PPC) strategy feeling more like a financial drain than a valuable investment? Despite pouring significant resources into Google and Bing ads, are you finding it challenging to secure a robust return on investment (ROI)?
You’re not alone in this struggle. Many enterprises, even here in San Francisco, grapple with optimizing their PPC expenditure. The intricacies of the bidding process, mismanaged keywords leading to squandered ad spend, and lackluster ad creatives that fail to convert clicks into customers are common hurdles.
The key to overcoming these challenges lies in devising a strategic PPC plan that’s custom-built for your business. A systematic approach that encompasses comprehensive keyword research, an effective bidding strategy, compelling ad creatives, and rigorous split testing can revolutionize your PPC performance.
At Single Grain, we’re experts in providing meticulously designed enterprise PPC services. Our strategies are rooted in data and honed by our extensive experience, helping businesses in the heart of tech innovation, like San Francisco, and beyond.
Our Expertise in Enterprise PPC
Wave goodbye to your PPC challenges and let the seasoned team at Single Grain, based in the heart of San Francisco, reconstruct your PPC strategy from scratch.
Our journey begins with a meticulous audit of your current PPC campaigns, pinpointing areas of inefficiency and proposing enhancements. Our specialists delve into exhaustive keyword research, ensuring your ads surface for the most relevant searches. Following this, we design persuasive ad creatives that stimulate clicks and conversions.
Furthermore, our dedicated team persistently manages, oversees, and refines your campaigns over time, amplifying your ROI at every juncture of the funnel.
Here’s a glimpse of the enterprise PPC services Single Grain, your San Francisco-based partner, offers:
- Comprehensive PPC audit and strategy formulation
- In-depth keyword research and selection
- Engaging ad creative development
- Effective landing page optimization
- Strategic bid management and adjustment
- Accurate conversion tracking
- Continuous campaign monitoring and optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Enriching Your Email List & Boosting YouTube CPM by 50%
Eric Siu and Neil Patel discuss marketing strategies, focusing on email enrichment, YouTube, and closing enterprise deals. They share techniques for improving email lists with LinkedIn, finding clients via apps, and YouTube thumbnail optimization. They explore lead qualification, proposal creation, and follow-up in sales, testing sales approaches and monetizing YouTube. This episode is part of a series offering marketing advice from their entrepreneurial and industry experience.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What sets your enterprise PPC services apart from others?
Our expertise isn’t confined to merely offering enterprise PPC services; we excel in crafting bespoke PPC campaigns that resonate with your distinct business objectives. Situated in the heart of San Francisco, we delve deep into your industry landscape, your competitors, and your target audience to ensure your PPC campaigns are primed for optimal impact. Our profound comprehension of PPC tactics and the most recent algorithm shifts allows us to bring forward inventive solutions that leverage the potency of PPC advertising to fuel your business expansion. We firmly believe that every business has its unique identity, and our dedicated team is committed to providing a service that truly comprehends and caters to your individual requirements.
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How are enterprise PPC services different from standard PPC services?
Enterprise PPC services, such as those we offer in San Francisco, are crafted to steer the intricacies of large-scale, multifaceted PPC campaigns. Moving beyond the conventional PPC services that often employ a generic approach, enterprise PPC is customized to tackle the distinct hurdles faced by substantial organizations. This encompasses the management of an enormous array of keywords, liaising with a diverse range of stakeholders, and upholding brand uniformity across different platforms and regions. Moreover, enterprise PPC necessitates a more tactical approach when it comes to bidding methodologies, budget distribution, and campaign architecture to guarantee the best possible ROI.
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What are the most effective PPC channels for my enterprise?
When it comes to enterprise PPC services, the optimal channels for your San Francisco-based business are contingent upon your unique business structure and target demographic. Google Ads often emerges as a favored option due to its extensive coverage, but don’t discount the potential advantages of other platforms such as Bing Ads, LinkedIn, Facebook, or Instagram. Our team conducts a meticulous evaluation of your business and audience to pinpoint the most fitting channels. We recognize the distinct advantages each platform brings to the table, and we harness these to devise a comprehensive multi-channel strategy that amplifies your visibility and engagement within the Golden City and beyond.
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How much should I expect to invest in enterprise PPC services each month?
Investing in enterprise PPC services, particularly in a dynamic market like San Francisco, can be quite diverse in terms of cost. This is largely due to factors such as the scope of your operations, the intricacy of your campaigns, and your unique business targets. Instead of a generic pricing structure, we believe in tailoring a strategy that aligns with your financial plan and objectives. It’s crucial to view PPC as an investment, as a well-orchestrated and proficiently managed campaign can generate substantial returns. We are always ready and eager to delve into this subject more deeply with you and offer a proposal that’s specifically tailored to your needs.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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