+17%
conversion rate
We Have Driven Impact At
Achieve Superior ROI with Enterprise PPC
Is your current pay-per-click (PPC) strategy feeling more like a drain on your resources rather than a profitable investment? Despite pouring significant funds into Google and Bing ads, are you finding it challenging to secure a robust return on investment (ROI)?
You’re not alone in this. Many enterprises, even here in Los Angeles, grapple with optimizing their PPC expenditure. The intricacies of the bidding process, mismanaged keywords leading to squandered ad spend, and lackluster ad creatives that fail to convert clicks into customers are common hurdles.
The key to overcoming these challenges lies in devising a strategic PPC plan that’s custom-made for your business. A systematic approach that encompasses thorough keyword research, an efficient bidding strategy, persuasive ad creatives, and rigorous split testing can revolutionize your PPC results.
At Single Grain, we pride ourselves on providing expertly designed enterprise PPC services, underpinned by data-driven strategies and our wealth of experience. We’re here to help you navigate the complexities of PPC and turn your digital advertising into a profitable venture.
Our Expertise in Enterprise PPC
Wave goodbye to your PPC challenges and let the seasoned team at Single Grain, based in the heart of Los Angeles, reconstruct your PPC strategy from scratch.
Our journey begins with a meticulous audit of your current PPC campaigns, pinpointing areas of inefficiency and proposing enhancements. Our specialists delve into exhaustive keyword research, ensuring your ads are visible for the most relevant searches. Following this, we design persuasive ad creatives that are proven to boost clicks and conversions.
Furthermore, our dedicated team persistently manages, observes, and refines your campaigns over time, amplifying your ROI at every phase of the customer journey.
Here’s a glimpse of the enterprise PPC services Single Grain offers:
- Comprehensive PPC audit and strategy formulation
- In-depth keyword research and selection
- Engaging ad creative development
- Conversion-focused landing page optimization
- Strategic bid management and adjustment
- Accurate conversion tracking
- Continuous campaign monitoring and optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Enriching Your Email List & Boosting YouTube CPM by 50%
Eric Siu and Neil Patel discuss marketing strategies, covering email list enrichment using LinkedIn, YouTube strategies, inbound client acquisition, and closing enterprise deals. They explore lead qualification, proposal creation, and follow-ups in sales, including strategies for contracts and RFPs. The video also touches on monetizing YouTube ads, including gambling and alcohol ads. This episode offers actionable marketing advice, leveraging their expertise as industry leaders.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What sets your enterprise PPC services apart from others?
At our Los Angeles-based agency, we go beyond simply providing enterprise PPC services. We specialize in crafting customized PPC campaigns that are perfectly aligned with your unique business objectives. Our team conducts a thorough analysis of your industry, competitors, and target audience to ensure that your PPC campaigns are strategically designed for maximum impact. With our deep expertise in PPC strategies and our up-to-date knowledge of the latest algorithm changes, we are able to offer innovative solutions that leverage the full potential of PPC advertising to drive remarkable business growth. We understand that every business is unique, and our dedicated team is committed to delivering a service that truly comprehends and caters to your specific needs.
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How are enterprise PPC services different from standard PPC services?
Our enterprise PPC services in Los Angeles are specifically designed to handle the unique challenges faced by larger organizations. We understand that managing a massive volume of keywords, dealing with multiple stakeholders, and maintaining brand consistency across various platforms and geographies can be overwhelming. That’s why our tailored approach ensures that your PPC campaigns are optimized for optimal ROI.
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What are the most effective PPC channels for my enterprise?
When it comes to enterprise PPC services in Los Angeles, the most effective channels for your business will depend on your specific business model and target audience. While Google Ads is a popular choice due to its wide reach, there are other platforms like Bing Ads, LinkedIn, Facebook, or Instagram that might also bring significant benefits to your enterprise. Our team of experts understands the importance of carefully evaluating your business and audience to identify the most suitable channels for your success. We recognize that each platform has its unique strengths, and we leverage these to create a tailored multi-channel approach that maximizes your exposure and engagement in the Los Angeles market.
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How much should I expect to invest in enterprise PPC services each month?
The investment in enterprise PPC services in Los Angeles can vary greatly depending on the scale of your operations, the complexity of your campaigns, and your specific business objectives. Instead of providing a generic pricing model, we offer a tailored strategy that aligns with your budget and goals. It’s crucial to keep in mind that PPC is an investment; a well-structured and managed campaign has the potential to generate substantial returns. We understand that every business is unique, and we would be delighted to have a detailed conversation with you about your requirements and provide a personalized proposal.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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