+17%
conversion rate
We Have Driven Impact At
Achieve Superior ROI with Enterprise PPC
Does your current pay-per-click (PPC) strategy feel less like an investment and more like a money pit? Are you struggling to achieve a solid return on investment (ROI) despite spending substantial amounts on Google and Bing ads?
You aren’t alone. Many enterprises struggle to optimize their PPC spending. The bidding process can be complex, mismanaged keywords can lead to wasted ad spend, and subpar ad creatives often fail to convert clicks into customers.
The solution involves crafting a strategic PPC plan specifically tailored for your business. A methodical approach that considers comprehensive keyword research, effective bidding strategy, compelling ad creatives, and rigorous split testing can turn around your PPC fortunes.
At Single Grain, we specialize in delivering meticulously crafted enterprise PPC services backed by data-driven strategies and our years of experience.
Our Expertise in Enterprise PPC
Leave your PPC woes behind and allow the expert team at Single Grain to re-engineer your PPC strategy from the ground up.
We begin by performing a thorough audit of your existing PPC campaigns, identifying inefficiencies and suggesting improvements. Our experts deep-dive into comprehensive keyword research to ensure your ads appear for the right searches. We then craft compelling ad creatives that drive clicks and conversions.
Moreover, our team continues to manage, monitor, and optimize your campaigns over time, maximizing your ROI at every stage of the funnel.
Here are some of the enterprise PPC services Single Grain provides:
- PPC audit and strategy development
- Keyword research and selection
- Ad creative development
- Landing page optimization
- Bid management and adjustment
- Conversion tracking
- Ongoing campaign monitoring and optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Enriching Your Email List & Boosting YouTube CPM by 50%
Eric Siu and Neil Patel discuss marketing strategies, focusing on email list enrichment, YouTube optimization, and enterprise sales. They share methods for improving email lists with LinkedIn, attracting clients through apps, and optimizing YouTube thumbnails. The conversation includes lead qualification, proposal creation, and following up in enterprise sales. They explore sales strategies, lead generation, and monetizing YouTube. This episode offers actionable marketing advice from experienced entrepreneurs.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What sets your enterprise PPC services apart from others?
We don’t just deliver enterprise PPC services; we specialize in creating tailored PPC campaigns that align with your unique business goals. We analyze your industry, your competition, and your target audience to ensure that your PPC campaigns are designed for maximum impact. With a deep understanding of PPC strategies and the latest algorithm changes, we’re able to provide innovative solutions that harness the power of PPC advertising to drive business growth. We believe every business is different, and our team is committed to delivering a service that truly understands and caters to your needs.
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How are enterprise PPC services different from standard PPC services?
Enterprise PPC services are designed to manage large-scale, complex PPC campaigns. Unlike standard PPC services that may have a one-size-fits-all approach, enterprise PPC is tailored to handle the unique challenges of larger organizations. This includes managing a massive volume of keywords, dealing with multiple stakeholders, and maintaining brand consistency across various platforms and geographies. Enterprise PPC also requires a more strategic approach to bidding strategies, budget allocation, and campaign structuring to ensure optimal ROI.
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What are the most effective PPC channels for my enterprise?
The most effective PPC channels for your enterprise depend entirely on your specific business model and target audience. Google Ads is a popular choice due to its wide reach, but other platforms like Bing Ads, LinkedIn, Facebook, or Instagram might also be highly beneficial. Our team carefully evaluates your business and audience to identify the most suitable channels. We understand that each platform has its unique strengths, and we leverage these to create a multi-channel approach that maximizes your exposure and engagement.
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How much should I expect to invest in enterprise PPC services each month?
The investment in enterprise PPC services can vary greatly depending on the scale of your operations, the complexity of your campaigns, and your specific business objectives. Rather than offering a one-size-fits-all pricing model, we provide a customized strategy that suits your budget and goals. It’s important to remember that PPC is an investment; a well-structured and managed campaign can yield significant returns. We are more than happy to discuss this in detail with you and provide a customized proposal.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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