Are you allocating a significant portion of your budget into your PPC campaigns, only to see marginal returns in your hotel bookings?
This scenario is all too familiar for many hoteliers. You’re investing heavily in PPC marketing, hoping to drive clicks, conversions, and ultimately, room bookings. But instead, you’re stuck with low click-through rates, high cost-per-clicks, and little to no increase in reservations. You may be missing out on the potential benefits due to lack of expertise, outdated strategies, or inadequate campaign management tools.
When executed aptly, PPC can prove extremely valuable for your hotel, leading to higher visibility, more leads and even increased bookings.
Here’s where Single Grain comes into the picture. As a leading PPC services agency, we’re poised to unlock the full potential of your PPC campaigns by providing insight, expertise, and progressive strategies tailored to the hospitality industry.
At Single Grain, we understand that the hospitality industry is more than just providing a place to stay. It’s about creating memorable experiences for your guests. That’s why we go beyond the mechanics of PPC advertising to strategically manage your campaigns. By conducting in-depth keyword research, we ensure your ads reach travelers and guests who are actively looking for the unique experiences your hotel offers. We help optimize your ad copies to effectively convey your hotel’s unique charm and value proposition, all while reducing the cost-per-click and increasing the effectiveness of your campaigns.
We don’t believe in a one-size-fits-all approach. Instead, Single Grain examines your hotel’s specific needs, industry trends, and competitor activities to create unique PPC advertising campaigns tailored to your business’s goals. Our focus is not just on driving clicks, but on bringing value, relevance and converting those clicks into bookings.
Plus, through continuous monitoring and tweaking, we ensure your campaigns stay profitable and grow with your hotel.
Our comprehensive PPC services for the hotel industry include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In a collaborative podcast, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing and agency value. They share personal stories and insights on the evolution of marketing, the challenge for agencies to deliver deeper value beyond media buying, and the importance of focusing on client success. The conversation touches on the necessity for agencies to adapt to automation and potentially embrace programmatic SEO and AI. Aslam suggests agencies could benefit from owning stakes in client businesses. The episode wraps with Aslam's experience of selling his agency, highlighting the financial viability of running a successful agency.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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