-41.37%
CPL
We Have Driven Impact At
Maximizing Your ROI With PPC
Are you allocating a significant portion of your budget into your PPC campaigns, only to see minimal returns?
This scenario is all too familiar for many SaaS companies. You’re investing heavily in PPC marketing, hoping to drive clicks, conversions, and ultimately, subscriptions. But instead, you’re stuck with low click-through rates, high cost-per-clicks, and little to no increase in conversions. You may be missing out on the potential benefits due to lack of expertise, outdated strategies, or inadequate campaign management tools.
When executed proficiently, PPC can prove extremely valuable for your SaaS business, leading to higher visibility, more leads, and even increased subscription rates.
Here’s where Single Grain comes into the picture. As a leading PPC services agency, we’re poised to unlock the full potential of your PPC campaigns by providing insight, expertise, and progressive strategies tailored to the unique needs of the SaaS industry.
Empowering Your Business Through PPC Campaign Management
At Single Grain, we understand the unique challenges of SaaS marketing and go beyond the mechanics of PPC advertising to strategically manage your campaigns. Utilizing in-depth keyword research, we ensure your ads reach and resonate with the right audience – those who are actively seeking software solutions like yours. We help optimize your ad copies to effectively convey your software’s unique selling proposition, all while reducing the cost-per-click and increasing the effectiveness of your campaigns.
We don’t believe in a one-size-fits-all approach. Instead, Single Grain examines your SaaS business needs, industry trends, and competitor activities to create unique PPC advertising campaigns tailored to your business’s goals. Our focus is not just on driving clicks, but on bringing value, relevance and converting those clicks into software users and subscribers.
Plus, through continuous monitoring and tweaking, we ensure your campaigns stay profitable and grow with your SaaS business.
Our comprehensive PPC services include:
- Competitor Analysis
- Keyword Research
- ROI Tracking
- Ad Copy Optimization
- A/B Testing
- Campaign Monitoring and Reporting
- Landing Page Optimization
Featured Case Study: Nextiva
Optimizing Ad Spend for Higher Lead Quality
Objectives
Nextiva aimed to optimize their advertising to achieve a higher return on investment by reducing ad spend while increasing the number of qualified leads.
Challenges
While Nextiva was successful in attracting leads, the challenge was to improve ad efficiency to generate more qualified leads with less expenditure.
Process
Single Grain and Nextiva collaborated to identify the most cost-efficient audience segments and developed targeted messaging and design. Using a ‘best of test’ methodology, they continuously optimized the ads and targeting to improve down-funnel performance.
Results
The collaboration resulted in a 41.37% decrease in cost per lead year-over-year, enabling Nextiva to not only reduce their advertising costs but also improve the quality of leads, thus acquiring more customers for less money.
Learnings
The case study illustrates the importance of strategic audience segmentation and targeted messaging in enhancing ad spend efficiency. It highlights how continuous optimization can lead to significant improvements in lead quality and cost-effectiveness.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future and agencies' need to provide deep value. They share personal stories, explore agency evolution, and analyze challenges like media buying limitations. The talk emphasizes the importance of client success, the impact of automation, and ideas like programmatic SEO and AI. Kasim suggests agencies invest in client businesses, while Neil discusses SMB service challenges. The episode wraps with Kasim's insights on selling his agency with a 35% net margin.
Learn More About The Work We’ve Done
-
Spend and Leads Increased While Earning a More Efficient CPA
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
Increasing Free Quote Submissions on Homepage by 95%
-
Increases Post Engagement Rate by 400% with Single Grain
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
454% Growth in Google Ads Revenue After Account Restructure.
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
300% Increase in BOFU ROAS after switching to programmatic
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
Explore More on This Topic
Maximizing ROI: 9 Great Ways to Leverage PPC for SaaS Companies in 2023
So you’ve got a SaaS platform that you want to promote. Your innovative tool stands to serve a pocket of your industry, and you need to figure out how to…
Full Article
Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC
It’s no secret that using paid search ads is an effective approach when targeting high-value enterprise companies. What may be a little less clear is precisely how you do that…
Full Article
Best B2B PPC Agency: Top 5 Choices for 2023
Updated July 2023. B2B PPC advertising remains one of the most potent online visibility strategies for businesses seeking to capture the attention of other businesses. Whether it’s through Google Ads…
Full Article
