+17%
conversion rate
We Have Driven Impact At
Maximizing Your ROI With PPC
Are you investing heavily in your PPC campaigns in Florida, only to see minimal returns?
It’s a common predicament for many businesses in the Sunshine State. You’re pouring resources into PPC marketing, aiming to boost clicks, conversions, and sales. Yet, you’re grappling with low click-through rates, high cost-per-clicks, and negligible growth in conversions. This could be due to a lack of expertise, outdated strategies, or insufficient campaign management tools.
When implemented effectively, PPC can be a game-changer for your organization, leading to enhanced visibility, an influx of leads, and even a surge in sales.
That’s where Single Grain steps in. As a premier PPC services agency, we’re equipped to unleash the full potential of your PPC campaigns, offering insights, expertise, and forward-thinking strategies tailored to Florida’s unique market dynamics.
Empowering Your Business Through PPC Campaign Management
At Single Grain, we understand the unique dynamics of the Florida market and go beyond the basic mechanics of PPC advertising to manage your campaigns strategically. By conducting thorough keyword research, we ensure your ads reach and resonate with the right audience, effectively conveying your brand’s message and value proposition. This approach not only reduces your cost-per-click but also enhances the effectiveness of your campaigns.
We don’t subscribe to a one-size-fits-all strategy. Instead, we take into account your specific business needs, industry trends, and competitor activities within the Florida landscape to craft PPC advertising campaigns that align with your business goals. Our focus extends beyond driving clicks; we aim to deliver value, relevance, and convert those clicks into loyal customers.
Moreover, we continuously monitor and adjust your campaigns to ensure they remain profitable and evolve alongside your business.
Our comprehensive PPC services, tailored to the Florida market, include:
- Competitor Analysis
- Keyword Research
- ROI Tracking
- Ad Copy Optimization
- A/B Testing
- Campaign Monitoring and Reporting
- Landing Page Optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future, agency value beyond media buying, and personal anecdotes. They explore agency challenges, the importance of deeper analysis, and client success. The conversation also touches on declining agency multiples, automation, programmatic SEO, AI, and the idea of agencies having stakes in client businesses. The episode ends with Aslam's experience selling his agency, highlighting financial insights.
Learn More About The Work We’ve Done
-
Spend and Leads Increased While Earning a More Efficient CPA
-
300% Increase in BOFU ROAS after switching to programmatic
-
454% Growth in Google Ads Revenue After Account Restructure.
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
Increasing Free Quote Submissions on Homepage by 95%
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
Increases Post Engagement Rate by 400% with Single Grain
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
Explore More on This Topic
5 Ways Your Business Benefits from PPC Outsourcing
Why bother hiring a PPC outsourcing agency when you could do all the work in-house and keep 100% of those rewards for yourself? After all, there’s a whole host of…
Full Article
Best B2B PPC Agency: Top 5 Choices for 2023
Updated July 2023. B2B PPC advertising remains one of the most potent online visibility strategies for businesses seeking to capture the attention of other businesses. Whether it’s through Google Ads…
Full Article
PPC Optimization: Strategies & Tips to Boost Ad Performance
With the right strategies, Pay-per-Click advertising can catapult a brand’s visibility, drive targeted traffic and significantly boost conversions. However, the key to unlocking this potential lies in effective PPC optimization….
Full Article
